February saw bookie betfair launch its Cheltenham Festival marketing with an eclectic ‘horses racing cars’ campaign called ‘Tap Tap Boom’ Launched initially with a 20-second trailer posted on the brand’s YouTube channel, the central 35-second spot rolled out the following week with a message that betting on the races is as simple… Continue reading Betfair Avoids Cheltenham Festival Clichés With Odd ‘Tap Tap Boom’ Campaign
