  The Great Indian Octoberfest, a music festival sponsored by beer brand Kingfisher Premium, kicks off in Bangalore on 22 October forming one of India’s largest festivals. Kingfisher backs the musical carnival under its umbrella communications banner – ‘Enjoy the good times’ and Kingfisher Premium promotional work promises ‘three continuous days of electrifying musicals… Continue reading Kingfisher’s Octoberfest Pushed Via Twitter & Social
Tag: YouTube
RIM NHL Sponsorship Focus On BlackBerry Messenger
BlackBerry-maker Research In Motion has joined forces with the National Hockey League (NHL) in a new long term sponsorship that includes the naming rights to the new ‘BlackBerry All-Access Pre-Game Show’, on screen graphics, audio mentions, set integration, as well as a new web-series that will air online though the 2012 NHL play offs.… Continue reading RIM NHL Sponsorship Focus On BlackBerry Messenger
Fictional Pitcher Powers Is New K-Swiss Ambassador
Hybrid sports-fashion trainer brand K-Swiss has signed up fouled mouthed former baseball star Kenny Powers as a new brand ambassador. However the challenger brand isn’t quite stepping up to the baseball star sponsorship status of rivals adidas and Nike because Kenny is a fictional TV ball player. He is one of the lead characters in… Continue reading Fictional Pitcher Powers Is New K-Swiss Ambassador
Blogger Dangle Is Nike Canada Hockey Frontman
Nike Canada has recruited a new brand ambassador, spokesperson and journalist – dubbed by the brand the ‘walking, talking Wikipedia of hockey’ – Steve Dangle will report on ice hockey for the giant sports brand across multiple social media channels Described variously as ‘young’, ‘smart’, ‘energetic’, ‘opinionated’ and ‘unpredictable’’ – Steve Dangle is… Continue reading Blogger Dangle Is Nike Canada Hockey Frontman
Yahoo Vancouver 2010 Mobile Site Gets Sponsors
If you’re so mad keen on ice and snow sports then Yahoo is offering an up to the minute mobile Winter Olympics site for those on the move. Yahoo’s mobile Vancouver 2010 Winter Olympic Games service has real time results, events schedule, medal counts, expert commentary and more. But sadly it lacks video content.… Continue reading Yahoo Vancouver 2010 Mobile Site Gets Sponsors
Adidas Cartoons Show Rose & Howard’s Inner Workings
adidas sponsored stars Derrick Rose and Dwight Howard front a pair of promotional animated spots that highlight the players’ physical/mental abilities in tandem with how basketball products have enhanced their games. The ‘Inner Workings Of A Creator’ campaign used the sports brand’s basketball ambassadors to highlight products such as TechFit PowerWeb and… Continue reading Adidas Cartoons Show Rose & Howard’s Inner Workings
Bud Launches Super Bowl Social Site & Clickable Spots
In recent years brewing giant Anheuser-Busch, via its flagship Budweiser and Bud Light brands, has a long standing track record of rolling out notable Super Bowl campaigns and 2009 was no exception. This year’s work aimed to appeal across the age range using multiple touch points in addition to the core in-game, big… Continue reading Bud Launches Super Bowl Social Site & Clickable Spots
ING’s YouTube Channel Supports F1 Sponsorship
Autumn 2008 saw the Dutch banking brand launched a YouTube channel to support its sponsorship of Formula One and the ING Renault F1 Team. The digital video channel was set up initially to host a series of short films entitled ‘ING Explains’. It aims to provide a behind-the-scenes look into the world of… Continue reading ING’s YouTube Channel Supports F1 Sponsorship
