Visa splits its international World Cup activation between a Bolt-Fronted European campaign and a global web hub initiative focusing on international samba celebrations. While local markets run individual competitions primarily across social platforms. Visa Europe is another Brazil 2014 sponsor fronting its international (Europe and beyond) World Cup activation with its star athlete… Continue reading Bolt Fronts Visa Europe WC Work & Samba Celebrations Lead Its Global Campaign
Tag: Usain Bolt
Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
In the lead up to the 2013 IAAF World Athletics Championships in Moscow Puma rolls out a new campaign fronted by super star Usain Bolt campaign A new video featuring the world’s fastest man, who recently reiterated his twin Moscow objectives of winning medals and lowering his own world records, shows him preparing for… Continue reading Puma’s Bolt Viral Ambushes Adidas at IAAF’s Moscow 2013
Virgin Media Speed Press Ads Pair Mo With Bolt
As the London 2012 athlete blackout period came to an end Virgin Media tweaked the Usain Bolt fronted ‘double your broadband speed’ campaign that it had been running prior to the Games by adding British Olympic double gold medallist Mo Farah. The brand launched a new press thread of the initiative with Farah… Continue reading Virgin Media Speed Press Ads Pair Mo With Bolt
Bolt In Gatorade’s Post-Games Win/Within Ambush
The first brand to brand to launch a campaign leveraging the Olympics after the end of the pre- and post-Games athlete blackout was Gatorade. As soon as the restrictions finished on 15 August, the PepsiCo sports drink giant launched a London 2012-led campaign fronted by the king of the track Usain Bolt with… Continue reading Bolt In Gatorade’s Post-Games Win/Within Ambush
Bolt Shows Football Skills In Short Visa 2012 Viral Clip
Now that London 2012 is almost upon us, sprint super star Usain Bolt appears to be absolutely everywhere. And judging from his footballing skills, it might not be too long before we see him in the Premier League. At least that’s the impression given from this webfilm outtake that has gone viral.… Continue reading Bolt Shows Football Skills In Short Visa 2012 Viral Clip
Bolt Fronts Visa Europe’s London 2012 Flow Faster Ad
As the Games edge ever nearer Visa Europe has rolled out its first major London 2012 work, focusing on speed and ease of use and featuring, yes, you guessed it, Usain Bolt. Alongside Bolt, in what is his first creative appearance as a Visa Europe Innovation Ambassador, are cameos from a slew of… Continue reading Bolt Fronts Visa Europe’s London 2012 Flow Faster Ad
