HSBC, principle sponsor of the British and Irish Lions, is building excitement around the team’s upcoming tour of Australia with a new film, TV spot and interactive YouTube experience. The spearhead ‘Legendary Journey’ commercial leverages the fact that it is 125 years since the British & Irish Lions first set sail to Australia. … Continue reading Digital Shirt & TVC Lead HSBC Lions ‘Legendary Journey’
Tag: TV Ad
NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
The 2013 National Rugby League (NRL) season is kicking off in Australia and New Zealand and is promoting itself with an integrated marketing campaign called ‘Rugby League’s Got A Hold On Me’. At the core of this multi-layered initiative, which includes fan-customisation and team tailoring elements, is a partnership between the rights owner and… Continue reading NRL’s ‘Whole Of Game’ 2013 Season Launch Campaign
EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’
With no real hockey to watch, Electronic Arts (along with partner ESPN) urged fans to turn to virtual hockey. EA Sports leveraged the NHL lockout right from the September launch of its official NHL 13 game (the only game officially licensed by the NHL and the NHL Players Association) up until the dispute was… Continue reading EA/ESPN ‘Simulated Season’ & Then NHL ‘Start Your Season’
KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
There may be 73,208 seats in the Mercedes Benz Superdome, the New Orleans stadium that will host this year’s Super Bowl XLVII, but for those 50 million or more fans who watch big sports games from the comfort of their own sofa KFC’s NFL Playoffs campaign has introduced a new term ‘Couchgating’. Launched… Continue reading KFC’s ‘Official Sponsor Of Couchgating’ Ambushes NFL
Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
Now that the National Hockey League’s lock out is finally over and the pucks are sliding around North America’s professional rinks again, it seems appropriate to revisit Nike’s ‘Hockey Is Ours’ campaign that rolled out in late December 2012. While the league itself chose to run a simple, old fashioned NHL apology letter… Continue reading Nike’s ‘Hockey Is Ours’ Anti NHL Lock-Out Fan Campaign
Pepsi’s Super Bowl Halftime Show Beyonce Teaser Tweet
Pepsi and the NFL have tweeted a Super Bowl teaser image of superstar Beyonce, with the Big Game’s date painted on her face. The promotional photo as good as confirms rumours that the Grammy Award winning ‘Single Ladies’ singer will front the game’s Pepsi-sponsored Halftime Show. When Pepsi signed a 10-year $2.3bn NFL sponsorship… Continue reading Pepsi’s Super Bowl Halftime Show Beyonce Teaser Tweet
Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
One of the worst kept secrets in sports marketing is a secret no more – Northern Ireland’s Rory Mcllroy has been unveiled as Nike’s newest superstar ambassador with a deal that seems likely to be the most lucrative British sporting deal ever. Announced in Abu Dhabi with its very own set of creative assets… Continue reading Nike Golf Sign Rory Mcllroy & Launch ‘No Cup Is Safe’ Ad
