As the lead sponsor of the 2016 Dubai Marathon, Standard Chartered Bank again rolled out a new version of its ongoing pre-event ‘Reason To Run’ campaign that aims not just to drive awareness of its race partnership but to encourage and incentivise participation. The year’s initiative was primarily built around the campaign hashtag #reasonstorun and its… Continue reading Dubai Marathon ’16 Sponsor Standard Chartered Gives Everyone #ReasonsToRun
Tag: Particpation
Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
Australian cricket legend Steve Waugh’s ‘Captain’s Ride’ cycling campaign for his foundation linked up with Fitness First on an innovative digital experience that enabled members of the health club to join the inaugural Captain’s Ride from the gym’s excercise bikes thorugh virtual reality headsets. The Steve Waugh Foundation’s ‘Captain’s Ride’ is a 920km bike… Continue reading Steve Waugh Foundation & Fitness First Run ‘Captains Ride’ VR Experience
Adidas 26rs: Branded London Marathon Running Club
Inspired by the London Marathon, adidas 26rs aims to be more than just a marketing campaign. It’s also a participatory club, a community with a common goal – 26.2 miles. In addition to logo presence across a slew of London Marathon assets from runner number badges to the finish line banner (and plenty of… Continue reading Adidas 26rs: Branded London Marathon Running Club
Telstra’s Sydney New Year’s Lightshow & Messaging App
Telstra brought its brand ‘connecting friends and family’ promise alive through its sponsorship of the 2012 Sydney New Year’s Eve celebrations which included a smartphone app enabled users to interact with the fireworks and share midnight messages. Working in partnership with event producer City Of Sydney, the telecoms brand set out with the objective… Continue reading Telstra’s Sydney New Year’s Lightshow & Messaging App
Sprite’s Global NBA All-Star ‘Uncontainable Game’
This weekend will see the culmination of Sprite’s year-long search for the ‘most expressive ballers on the planet’ as its ‘Uncontainable Game’ winners take to the boards during the NBA All-Star Weekend. Sprite doubled up on its NBA sponsorship activation aat the All-Star Weekend, by adding its global ‘Uncontainable’ initiative to its existing title… Continue reading Sprite’s Global NBA All-Star ‘Uncontainable Game’
