In Mid-February gaming company DraftKings linked up with hip hop star Dave East to drop the third track in its ‘NBA Music Video Series’ to leverage the 2022 All-Star Weekend. The music series campaign, which was developed in partnership with agency VaynerMedia, was based around three rising star hip hop artists who each produced… Continue reading DraftKings Drop Third NBA Music Video (By Dave East) To Leverage 2022 All-Star Weekend
Tag: Entertainment/Gaming
Digital Video Sees England Manager Southgate Host Pokémon Futsal School Skills Session
Early February saw England Men’s Team Manager Gareth Southgate visit pupils at Torriano Primary School in Camden (London) to launch the latest additions to the ‘Pokémon Futsal’ programme and leverage its partnership with Team England and The Football Association (The FA). Southgate teamed up with a group of leading FA coaches to host a… Continue reading Digital Video Sees England Manager Southgate Host Pokémon Futsal School Skills Session
BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Early February saw UK telco BT team up with EA Sports and agency Saatchi and Saatchi London to launch a new strand of its Hope United anti online hate initiative led by an in-game FIFA 22 Hope United kit. Launched on 8 February to leverage ‘Safer Internet Day’, BT teamed up with the global… Continue reading BT & EA Sports Invite FIFA 22 Ultimate Team Players To Stand Up Against Online Hate Via Virtual Kit Launch
Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album
Panini launched its 2022 Premier League Sticker Album and collection through an integrated campaign fronted by a hero spot starring England and West Ham United midfielder Declan Rice. Using the brand’s umbrella and ongoing #GotGotNeed tagline, the campaign – which was created by Dark Horses and directed and produced by Pete Banks and Kode… Continue reading Panini 2022 Premier League Sticker Spot Sees England Footballer Rice Help Young Fan Complete Album
EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
To promote the release of FIFA 22, EA Sports rolled out a global campaign called ‘HyperMotion’ asking questions about ‘what makes us human’ and featuring a strong team of football ambassadors led by Paris Saint-Germain superstar and the game’s cover player (for the second year running) Kylian Mbappé, long-time endorsers David Beckham and Zinédine Zidane, plus… Continue reading EA Sports Teams Up With Mbappé, Beckham, Zidane & A Super Star Soccer Side To Unveil FIFA 22 ‘HyperMotion’
LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film
On 18 August the Lawn Tennis Association (LTA) paired up with The National Lottery to roll out a short film celebrating Great Britain’s wheelchair tennis athletes ahead of the Tokyo 2020 Paralympics The video champions the country players and brings to life their training in the build-up to this year’s Paralympics and features two-time… Continue reading LTA & National Lottery Pair Up For Paralympic ‘Ready To Win’ GB Wheelchair Tennis Film
