Crowdsourcing lies at the core of Vodacom’s Rugby World Cup inspired ‘Virtual Stadium’ TV campaign to push its position as an associate sponsor of South Africa’s official rugby team. The creative idea revolved around giving the ‘Bokke’ a virtual 3D stadium of fans showing their support for the team ahead of their departure… Continue reading Vodacom’s Crowdsourced TVC Fronts SA RWC Campaign
Tag: Digital
Lavazza Baristas Wake Up Wimbledon Players & Fans
Italian coffee outfit Lavazza became the official coffee sponsor of the 2011 All England Club Lawn Tennis Championships. Adding Wimbledon to its other sponsorships which include the 2011 Slow Food Campaign and backing the ’50 Best Restaurants in the World’ awards. To amplify the sponsorship, the brand was busy around the venue through… Continue reading Lavazza Baristas Wake Up Wimbledon Players & Fans
HSBC Leverages IPL Sponsorship Via YouTube
HSBC, as lead sponsor for the live online streaming of IPL matches, linked with HGS Interactive’s to create a campaign running across the dedicated cricket YouTube Channel broadcasting the 20-over games. The aim of choosing to activate across YouTube was to help gain page impressions from the millions of Indian viewers watching the matches on… Continue reading HSBC Leverages IPL Sponsorship Via YouTube
HSBC Sponsors British Museum’s Indian Summer
HSBC launches an Indian-themed marketing campaign to promote its sponsorship of ‘Indian Summer’ – a season of exhibitions at the British Museum. The promotional campaign, by RMG Connect, spans press, outdoor and digital work – including an online film. The campaign is designed in the style of Indian art form ‘rangoli’ – Rangoli… Continue reading HSBC Sponsors British Museum’s Indian Summer
Eurostar’s Digital National Gallery St Pancras Show
Eurostar and the National Gallery partnered to create Station Masters – the world’s first interactive digital art gallery for international travellers. An exhibition for the millions of rail passengers passing through the London station heading for mainland Europe. Located in Eurostar’s St Pancras departure lounge, Station masters is an interactive gallery displaying a selection… Continue reading Eurostar’s Digital National Gallery St Pancras Show
