Running under the ‘Serve One to Remember’ strapline, Stella Artois is rolling out its 360 integrated, multi-platform Wimbledon activation with a UK focus on its Vantage Point experience. The campaign launched in the run-up to the tournament and, as well as the flagship experiential space, spans TV, digital and social promotions, influencer collaborations, trade… Continue reading Stella Artois ‘Serves Up One To Remember’: An Integrated Wimbledon Campaign Led By Experiential Brand Space
Tag: All England Lawn Tennis Club
Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
Evian launched its 2017 Wimbledon Championships campaign in late June with multi-platform activation programme that spans digital content, athlete ambassadors, OOH work, on-pack promotion, in-store and at-event hospitality and also includes geo- and time-targeted ads. The initiative, reportedly backed with a marketing investment worth around £1.9m, saw Evian launch a £350,000, month-long fresh tennis… Continue reading Evian Wimbledon Work Inc Ambassador Ads, OOH, Geo- & Time-Targeting, Snapchat, Snapcodes & #Wimblewatch
AELTC Digital Work Creates Wimbledon Experience For A Whole New Generation
The All England Tennis Club’s own activation around Wimbledon 2015 includes an enhanced focuses on its digital platforms to offer fans ‘the next best thing to being here’. Whilst the tournament’s broadcast audience is going up in age, Wimbledon’s rich digital offering – from Snapchat, Twitter, YouTube, Facebook and Instagram, to a new IBM-designed… Continue reading AELTC Digital Work Creates Wimbledon Experience For A Whole New Generation
IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
This online promotional film focused on how IBM is using its SmartCloud platform to improve Wimbledon’s website design is part of the brand’s wider marketing push to showcase its All England Lawn Tennis Club suite of business computing solutions to the business world. Long term Wimbledon sponsor IBM is leveraging its 2012 Wimbledon… Continue reading IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
Wimbledon’s new 3D broadcast partner Sony is revisiting its iconic ‘Balls’ TVC with a new TV spot and online film promoting its Wimbledon partnership. 2011 saw Sony join Wimbledon’s team of suppliers – all Wimbledon sponsors are part of its Suppliers Programme – by signing up to be the tournament’s 3D partner. … Continue reading Bouncing Balls Ad Reprise For Sony’s 3D Wimbledon
