Late May saw Google leverage the FIFA Women’s World Cup in Brazil by opening ‘The Offside Museum’: a digital museum that aims to recognise women’s role in football’s history and to compile a history of female football and footballers through crowd-sourcing. The online museum, which is asking users to submit their female football stories… Continue reading Google Opens ‘The Offside Museum’ Documenting Women’s Place In Soccer History
Tag: 2019 FIFA Women’s World Cup
FIFA Partner Qatar Airways Activates Women’s World Cup Via VFX/CGI ‘Our Newest Destination’
A Women’s World Cup campaign from FIFA partner Qatar Airways revolves around taking fans from all over the globe to France 2019 in style and comfort. The multi-channel activation, developed by agency 180 Kingsday, is called ‘Our Newest Destination’ The initiative is spearheaded by a whimsical 60-second television commercial aimed at connecting people… Continue reading FIFA Partner Qatar Airways Activates Women’s World Cup Via VFX/CGI ‘Our Newest Destination’
Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination
Two weeks ahead of the 2019 FIFA Women’s World Cup, German Football Association (DFB) partner Commerzbank rolled out a direct campaign that both promotes the German women’s national team and also tackles discrimination in football and acknowledges the soccer establishment’s own role in diminishing female football. The integrated campaign – which includes both brand… Continue reading Commerzbank DFB World Cup ‘A Nation That Doesn’t Know Our Names’ Tackles Football Discrimination
Football Australia Sponsor Hyundai Mirrors Men’s FIFA World Cup Work Via Matilda’s ‘Thank You Letters’
As the Matildas, Australia’s women’s national team, head off to the FIFA Women’s World Cup in France, Football Federation Australia sponsor Hyundai Australia leveraged its rights with the launch of an emotional ‘Thank You Letters’ campaign. The initiative follows on from a 2018 World Cup Socceroos’ ‘Thank You Letters’ campaign (see case study) and… Continue reading Football Australia Sponsor Hyundai Mirrors Men’s FIFA World Cup Work Via Matilda’s ‘Thank You Letters’
Nike Star Studded Global #DreamCrazier ‘Dream Further’ Film Leverages Women’s World Cup
A week ahead of the FIFA Women’s World Cup, Nike kicked-off its flagship France 2019 global scene setting spot starring some of the tournament’s top players and running under the title ‘Dream Further’. This ‘Just Do It’ initiative continues Nike’s current, umbrella #DreamCrazy / #DreamCrazier brand platform and aims to inspire through the tagline… Continue reading Nike Star Studded Global #DreamCrazier ‘Dream Further’ Film Leverages Women’s World Cup
Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite
Lucozade Sport launched a multi-strand activation leveraging its sponsorship of the England Womens Team ahead of the FIFA World Cup that includes an on bottle promotion and which is led by a rewrite of the famous ‘Three Lions’ anthem. The brand, which is the official sports drinks and hydration partner of the England women’s… Continue reading Lucozade Sport Supports England Lionesses Via On-Bottle & A Three Lions/ Lionesses Anthem Rewrite
Guaraná Antarctica World Cup Campaign Offers Female Football Imagery To Other Brands
Brazilian soft drinks brand Guaraná Antarctica launched a campaign ahead of the 2019 FIFA Women’s World Cup that offers other brands to use it female footballer imagery. Launched in the second half of May and developed in harness with agency Almap BBDO, the campaign is led by a commercial featuring three of Brazil’s top… Continue reading Guaraná Antarctica World Cup Campaign Offers Female Football Imagery To Other Brands
