On 22 April RTFKT Studio unlocked the Nike Dunk Genesis: a virtual version of the sportswear behemoth’s iconic Nike Dunk as imagined by RTFKT for the year 2052. The sneaker, which is made of digital screens, powered by DRM OS and which can equip NFT based skins vials to change its looks, was virtually packaged… Continue reading Nike & RTFKT Studio Launch CryptoKicks’ Nike Dunk Genesis To Redefine Web3 Digital Sneaker Culture
Tag: Wearables
Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
In what Tennis Australia describes as a Grand Slam first, the virtual Australian Open (AO) in Decentraland offers a multi-faceted virtual tournament experience which spans walking through a digital Melbourne Park precinct and entering the Rod Laver Area to watch some tennis, to hanging out at the Beach Club or in the Kids Zone and… Continue reading Tennis Australia Enhances Digital Tournament Experience Via The Virtual ‘AO Decentraland’
STATSports Launches US APEX Athlete Online Video Series Called ‘Make Yourself Impossible To Ignore’
Following on from September’s UK, club-specific ‘Arsenal FC Edition’ campaign, the British-based GPS performance data outfit STATSports launched its first US marketing campaign promoting its FIFA-approved sports tracking device – the APEX Athlete Series. The campaign is built around an online video series called APEX Athlete – make Yourself Impossible To Ignore’ which features… Continue reading STATSports Launches US APEX Athlete Online Video Series Called ‘Make Yourself Impossible To Ignore’
Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
NFL super star and Super Bowl winner Patrick Mahomes and US LPGA Tour golfer and Olympic Gold medallist Nelly Korda front a new ‘Unlock Yourself’ campaign for WHOOP to launch the fitness wearables and analytics company’s Whoop 4.0 range. The Boston based human performance technology, fitness wearables, and analytics company – which was originally known as Bobo Analytics… Continue reading Patrick Mahomes & Nelly Korda Front Full-Throttle ‘Unlock Yourself’ Ads For Performance Brand WHOOP
Visa Introduces Winter Olympics Smart Apparel Range Ahead Of PyeongChang 2018
Following on from its initial PyeongChang 2018 ‘100 Day Countdown’ commercial, which broke at the end of October and featured #TeamVisa athletes, Visa continued its Winter Olympic activation in November by launching payment-ready wearables. The IOC’s payments sector sponsor has swapped cards for NFC-chip and antenna equipped gloves as its rolls out… Continue reading Visa Introduces Winter Olympics Smart Apparel Range Ahead Of PyeongChang 2018
Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)
Fitbit aims to inspire reality TV viewers to keep healthy via an X Factor partnership designed to take the brand into the UK mass market and add an emotional appeal to its previously functional positioning. The tech/fitness brand, which has partnered with the 16th series of the UK TV singing star series for 2016,… Continue reading Fitbit’s Content & product Placement Led X Factor Partnership Aims To Inspire TV Fans To Stay Healthy (& Move Into The Mainstream)
