BMO Financial Group teamed up with Canada men’s national team star and FC Bayern Munich full back Alphonso Davies for a multi-spot campaign championing its various football partnerships – from player ambassador tie-ups, to grass roots support programme, stadium naming rights and team sponsorships – titled #BMOGrowTheGame. Created in harness with agency FCB Canada,… Continue reading BMO Financial Kicks off Partnership With Football Star Alphonso Davies To Further ‘Grow the Game’
Tag: Paid Media
Just Eat ‘Joy Of The Knee Slide’ Campaign & Contest Leverages UEFA Euro 2020 Partnership
The start of May saw UEFA partner Just Eat kick-off a Euro 2020 pan-Europe campaign and contest that celebrates the art of the knee slide and which offers fans a chance to attend the tournament in person. The activation is led by a set of online films, created in harness with agency Dark Horses,… Continue reading Just Eat ‘Joy Of The Knee Slide’ Campaign & Contest Leverages UEFA Euro 2020 Partnership
F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Ahead of the start of the new Formula One (F1) season, the series rights-holder is rolled out its first ever brand platform, ‘Engineered Insanity’, as it aims to continue to shift brand perceptions and build a new fan-centered identity. The lights go green on the 2018 Grand Prix season in Melbourne on 25 March and… Continue reading F1 Rolls Out Fan-Focused #EngineeredInsanity (Its 1st Global Campaign) Ahead of Australian GP
Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
Official RWC 2015 tournament provider Duracell launches its #PowerCheck initiative (in harness with Opta) with a campaign fronted by Wales star Sam Waburton. At the core of the campaign is the battery brand’s Facebook-focused, live player performance digital indicator. Through the entire tournament, Duracell will work with sports data outfit Opta to update… Continue reading Duracell’s Warbuton-Led RWC #PowerCheck Player Data Work Backed By Opta
