A May campaign by Fast and Female, a Canadian charitable organisation empowering girls through sport and physical activity, championed gender pay equality in sport revolved around ‘Ally Hoop: The Equal Pay Mascot’. The campaign, which rolled out around the first ever WNBA pre-season game in Canada, was created by Toronto creative agency Hard Work… Continue reading ‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
Tag: Mascots
NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
As the MLB season moves into its Play-Offs phase, the New York Mets aim to capture the hearts and secure the support of the city’s baseball fans through a Play-Offs brand campaign called simply ‘These Mets’. The (less glamourous and less globally famous) New York City franchise, nicknamed ‘The Amazins’, leveraged its first postseason… Continue reading NY Mets Seek To Capture Big Apple Baseball Fans Via ‘These Mets’ Playoff Campaign
UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
Seeking to get more young kids engaged with football in general and the Women’s Euro 2022 tournament in particular, April saw UEFA take the tournament to a new platform when it unveiled a trio of mascots in the virtual gaming world of Roblox. Collectively known as ‘Hat Trick’, Kai, Robyn and Ashley (who were… Continue reading UEFA Gamifies Women’s Euro 22 In The Mertaverse With Roblox Game & YouTube Series
Nissan Activates NCAA Partnership Via 8-Spot Integrated ‘Road 2’ Final Four March Madness Campaign
In Mid-March 2022 Nissan North America rolled out its integrated, multi-platform, multi-phase ‘
NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
A series of new TV spots featuring college hoops’ team mascots, supported by game-related social media content, showcase appliance innovations in a new LG ‘Life’s Not Perfect. Life’s Good’ campaign launching during March Madness. The white goods brand is using its NCAA rights around the Division 1 Men’s University Basketball championship to show off… Continue reading NCAA Mascots Raid Refrigerators & Washers In New LG NCAA March Madness Campaign
