The start of May saw UEFA Champions League partner Heineken unveil a new TV, digital and social campaign celebrating female soccer fans and addressing gender bias across the sport. Spanning a series of ads and a web hub, the Dutch brewer’s ‘Cheers To All Fans’ campaign kicks off its new programme to tackle gender discrimination… Continue reading Heineken Champions Female Football Fans In New UEFA-Linked ‘Cheers To All Fans’ Campaign
Tag: Female
Merrell Hiking ‘More Less’ Encourages Female Outdoor Self Care Whilst Mocking Modern Beauty Gimmicks
Outdoor lifestyle and adventure brand Merrell campaign called ‘More Less’ which seeks to inspire women to cast aside beauty gurus and gimmicks and instead encourage them to gear up for an outdoor hike. The campaign, which saw the brand team up with independent creative agency Lafayette American and Mutt Films, mocks the false promises… Continue reading Merrell Hiking ‘More Less’ Encourages Female Outdoor Self Care Whilst Mocking Modern Beauty Gimmicks
K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’
Reebok rolled out its latest campaign in India in late November with creative featuring brand ambassador Katrina Kaif which acts as a call out for women across the country to find their ‘Ree’. Conceptualised and created by agency Wunderman Thompson (JWT India), the campaign is called ‘She Got Ree’ and it sees Reebok strive… Continue reading K. Kaif Fronts Reebok India’s Fitness Focused ‘She Got Ree’ Call Out To Women To Find Their ‘Ree’
Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
February saw the launch of a new female focused Nike campaign in Italy called ‘Nulla Puo Fermarci / Stop At Nothing’ (part of its ongoing Dream Crazy initiative) fronted by Paralympic Fencer Beatrice Vio. The film not only features the Italian Paralympic fencer Vio, but she also provides the ad’s voiceover which opens with… Continue reading Nike Italy ‘Nulla Puo Fermarci’ Women’s Dream Crazy Ad Stars Paralympic Fencer Beatrice Vio
Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves
A new digitally led campaign called ‘It’s On You’ from Adidas India aims to persuade non-runners to start – particularly women who haven’t run before. But instead of concentrating on emotionally and functionally compelling reasons to start running (eg health and wellness, or peace of mind and sleep benefits), the wwork is based on… Continue reading Adidas India’s #ItsOnYou Offers (Women) A Million Reasons To Start Running Beginning With Themselves
Nike’s ‘Da Da Ding’ Champions India’s New Generation Of Female Sports Stars
Nike’s pre-Olympic, female-focused ‘Da Da Ding’ campaign in India has gone viral as it aims to inspire India’s next generation of sports stars to break convention and define their own success. The central campaign film focuses on the themes of strength, discipline and confidence that sport can bring into your life India is… Continue reading Nike’s ‘Da Da Ding’ Champions India’s New Generation Of Female Sports Stars
