Having trouble getting through a tough workout this week? A singing Clay Matthews and Muscle Milk can help you reach the finish line. In the next extension of the brand’s “Stronger Everyday” campaign, created by agency of record Mekanism, Green Bay Packers star Clay Matthews fronts a new campaign from Muscle Milk that… Continue reading Green Bay Packers’ Clay Matthews Fronts & Voices Muscle Milk’s ‘Lean On Me’ #Stronger Everyday Campaign
Tag: Social Series
Parallel Pepsi NFL New Season TV & Social Camapigns Link Star Player Endorsers To Everyman
As the NFL season kicks-off, sponsor Pepsi released the first in a set of four football-themed TV commercials within its ’16 “Break Out The Pepsi’ campaign. The campaign aims to compare the small, everyday wins in life with the feeling of on-pitch NFL glory and its assets are linked by the tagline ‘Time to… Continue reading Parallel Pepsi NFL New Season TV & Social Camapigns Link Star Player Endorsers To Everyman
Evian’s CGI ‘Baby Lydia (Ko)’ Integrated Campaign Activates Home Town LPGA Golf Major
LPGA world number one Lydia Ko is the face of the 2016 Evian Championship title sponsor’s ‘Baby Lydia’ integrated campaign. Well, a computer generated baby lookalike (wearing Ko’s signature golf gear and even her on-shirt ANZ sponsor branding) is anyway. To commemorate Evian endorser Ko’s first major victory on her return to the… Continue reading Evian’s CGI ‘Baby Lydia (Ko)’ Integrated Campaign Activates Home Town LPGA Golf Major
Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
A new Campbell’s Chunky Soup campaign, called ‘The Everyman All Star League’, leverages the 2016/17 football season and stars NFL players as everymen playing Fantasy Football in Drew Brees’ basement and drafting participating consumers into their teams. The campaign, developed by agency Y&R New York, adopts a reverse approach to fantasy football in which… Continue reading Campbell’s New NFL ‘Everyman All Star League’ Campaign Sees Endorsers Play Fantasy Football
