Nissan leveraged the start of the college football season by expanding its ongoing ‘Heisman House’ campaign to promote its new Nissan@Home digital shopping tool which enables consumers to buy vehicles online. One of the auto brand’s biggest campaigns of the year, created by agency TBWA\Chiat\Day New York, the activation follows on from the tool’s… Continue reading Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce
Tag: Online Purchasing
US Used Car Retailer CarMax ‘Call Your Shot’ Comic Content Series Fronted By NBA Stars
Five NBA star demonstrate their own unique skills in a multi-video content series for CarMax which translate their recognizable on-court attributes to the USA’s largest used car retailer’s own values and business. ‘The ‘Call Your Shot’ campaign, developed in harness with The Matin Agency, features a strong all-court line-up of hoops talent in the… Continue reading US Used Car Retailer CarMax ‘Call Your Shot’ Comic Content Series Fronted By NBA Stars
Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
New Balance, which has had a relationship with the race since the 1980s and signed on as the official clothing and footwear partner in May 2017, initially began activating around this year’s London Marathon back in mid March with a scene-setting digital and social spot called ‘Why London’. The sports apparel brand’s activation, which… Continue reading Multi-Phase New Balance ‘Everybody’s Race / Reasons For Running’ Activates London Marathon Alliance
Adidas’ Reworked Early 90s Man Utd Away Kit Launched By Players & Desiigner Via #HereToCreate Campaign
A few weeks before the end of the Premiership season, Adidas joins its fellow sportswear brands in rolling out new kit launches for next season with a retro Manchester United away shirt campaign running under the #HereToCreate hashtag. Two of the primary promotional powerhouses of world football, Adidas and Manchester United know that a… Continue reading Adidas’ Reworked Early 90s Man Utd Away Kit Launched By Players & Desiigner Via #HereToCreate Campaign
Multi-Platform ‘Pure Liverpool’ 4 Fans Campaign Launches New Balance’s Liverpool Kit
As the 2016/17 approaches its climax, Liverpool FC and kit supplier New Balance are rolling out a campaign called ‘Pure Liverpool’ promoting its new special 125th anniversary kit. The new home kit was unveiled on 27 April with a special film focusing on four loyal Liverpool fans who embody what it is to be… Continue reading Multi-Platform ‘Pure Liverpool’ 4 Fans Campaign Launches New Balance’s Liverpool Kit
Nike Celebrates Serena’s Wimbledon Success With ‘Unlimited’ Willpower Led Work Linked To Rio
Nike explores just what makes Serena Williams such a stunningly successful tennis player after winning her 22nd Grand Slam title at Wimbledon with a campaign focusing on her unlimited willpower. Rolled out on 9 July, just hours after Serena triumphed at The Championships for the seventh time, the campaign links to Nike’s ongoing Rio 2016… Continue reading Nike Celebrates Serena’s Wimbledon Success With ‘Unlimited’ Willpower Led Work Linked To Rio
