Sportswear behemoth Nike is adding its voice to the current values-based brand ad campaign avalanche to promote a universal message of ‘Equality’. The objective of this new ‘Equality’ initiative isn’t just to roll out an ad campaign, but to actually encourage people to take action and take part in programmes that take the fairness… Continue reading New Nike ‘Equality’ Initiative To Promote, Support And Take Action On Fairness & Respect
Tag: Michael Jordan
MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
Gatorade loves sweat so much that its latest campaign is a poetic paean to perspiration. In its attempt to convince consumers that ‘not all sweat is created equal’ the sports drink giant has turned to iconic brand ambassador Michael Jordan to narrate an epic new sweat-soaked commercial. The spot, created by agency TBWA\Chiat\Day,… Continue reading MJ Fronts Gatorade ‘Sweat’ Spot Promoting ‘Sweat The Best’ Endorser Experiences
Gatorade Refreshes Iconic ‘Be Like Mike’ 90s Classic For G50 Celebration Campaign
As part of its ongoing G50 initiative to celebrate ‘50 years of fuelling champions’, Gatorade’s campagn reviving its iconic ‘Be Like Mike’ ad reached a crescendo with a set of new remixed spots and Be Like Mike experiences. It’s been 23 years since the original commercial created the template for the contemporary athlete ambassador… Continue reading Gatorade Refreshes Iconic ‘Be Like Mike’ 90s Classic For G50 Celebration Campaign
Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships
Gatorade tuns 50 in 2015 and it has kicked off its celebrations with a new ad featuring 50 iconic athletes, teams and moments in which the sports drink played a partnership role. The spot, called ‘50’, features a slew of big name Gatorade athlete ambassadors and team partners – from Michael Jordan and Derek… Continue reading Gatorade 50th Birthday TVC (& Enhanced Online Spot) Celebrates Sponsorships
