With so much of the first Ashes test media coverage focusing on the decision-making of the two captains (particularly around their use of the DRS review system), it seems that Wolf Blass’ decision to place the key decisions made by captains at the heart of its Sky Sports Ashes media partnership is an insightful and… Continue reading Captains Front Wolf Blass Sky Sports Ashes Alliance
Tag: Idents
Morrisons #BGT Sponsorship Leads Marketing Overhaul
Morrisons’ Britain’s Got Talent (#BGT) activation lies at the heart of a major business revamp led by two huge ITV show sponsorships (#BGT and Saturday Night Takeaway) and an ambassador deal with the dual hosts of both programmes Ant & Dec. Britain’s fourth biggest supermarket, which has replaced Virgin Media as #BGT’s main sponsor… Continue reading Morrisons #BGT Sponsorship Leads Marketing Overhaul
MasterCard’s BRITs 2013 ‘Priceless Remake’ Videos
Ever dreamed of what it’s like to be your favourite musician and of experiencing a slice of their life? Well MasterCard’s BRIT Awards 2013 activation offers you just such a chance through its ‘Priceless Remake’ campaign. Become Rita Ora, Delilah or Conor Maynard for a day by stepping in to their shoes and reshooting… Continue reading MasterCard’s BRITs 2013 ‘Priceless Remake’ Videos
Halford’s ‘Tour De Francis’ Amplifies ITV Tour Deal
Halfords is running an innovative campaign to amplify its sponsorship of ITV’s coverage of this year’s the Tour de France by using web films to help people experience the race from an amateur cyclist’s perspective. So Halfords and their creative agency DLKW Lowe created their own mini Tour featuring four of the stages from… Continue reading Halford’s ‘Tour De Francis’ Amplifies ITV Tour Deal
IBM’s ITV RWC Sponsorship Multi-Platform Stat Strat
IBM has activated its right as sole sponsor of ITV’s coverage of the Rugby World Cup in the UK is dominated a set of idents with messaging based on the tech brand’s ‘Smarter planet’ positioning. Each bumper, sandwiching all ITV ad breaks from rugby coverage through the tournament, features an odd rugby couple… Continue reading IBM’s ITV RWC Sponsorship Multi-Platform Stat Strat
MasterCard Backs Brits With Digital Dance Off
The online campaign for MasterCard’s sponsorship of the Brit Awards is a platform for real life dance offs which will be aired in the show’s idents. The campaign, by Universal McCann, features a website hub at www.pricelessdanceoff.com and people can upload their own clips to the site. In true talent reality show style people… Continue reading MasterCard Backs Brits With Digital Dance Off
Fiat 500 Launches With Channel Five Takeover
The centrepiece of the integrated UK campaign to launch the new Fiat 500 is Britain’s first-ever complete channel sponsorship. For one evening, Five becomes Channel 500 with bespoke idents in the evening and ads in every break. Within each 25-second ident, Fiat branding appeared for 15 seconds with the cars effectively becoming the… Continue reading Fiat 500 Launches With Channel Five Takeover
Panasonic Idents/Bumpers Sponsor Sky Movies
Panasonic launches HD Viera range to establish itself as sector leaders (despite its competitors having bigger marketing budgets) with an annual sponsorship of Sky Movies. The partnership gave Panasonic the opportunity to show off its product attributes and associate the brand with the biggest blockbuster movie premieres – together bringing the ultimate home entertainment… Continue reading Panasonic Idents/Bumpers Sponsor Sky Movies
