Heineken’s integrated campaign leveraging their sponsorship of the New Zealand Rugby World Cup is focused on the unwritten code of values in rugby union: respect, sportsmanship, loyalty and passion. The beer giant’s fourth Rugby World Cup sponsorship campaign (following its work in South Africa in 1995, Australia in 2003 and France in 2007), explores… Continue reading Heineken’s Rugby Code Work Spread Via Social Media
Tag: Global
BMW & Guggenheim Link On Sustainable Urban Lab
BMW has joined with the Guggenheim Foundation to collaborate on a public think tank syle project called, somewhat unimaginatively The BMW Guggenheim Lab. The venture aims to research and explore the future of sustainable living. The initiative is essentially a mobile laboratory cum community centre which will travel to nine major cities worldwide… Continue reading BMW & Guggenheim Link On Sustainable Urban Lab
ATP & Corona Link On Causes & Courts: Save The Beach
It’s June, so it must be time for tennis and Wimbledon. Well, yes to tennis, but this campaign isn’t exactly the green grass of All England Club tradition. Its sun, sea and above all sand – beach tennis. This is an innovative tennis-led collaboration called Save The Beach – a strategic… Continue reading ATP & Corona Link On Causes & Courts: Save The Beach
Heineken Tweet Map: Wembley To The World
Heineken used the Champions League Final to drive home its new, unique position as the world’s first and only genuinely global beer brand. Activation was based on the umbrella universal campaign built around the ‘Open Your World’ idea. With an emphasis on new technologies, Heineken connected the London Wembley physical event to a the… Continue reading Heineken Tweet Map: Wembley To The World
WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
In May, the WTA launched ‘Strong Is Beautiful’ – an integrated, 80-market, 24-month campaign featuring women’s’ tennis stars sharing their personal stories online and on social media including Facebook, Twitter and YouTube (as well as TV, print and more traditional platforms). It focuses on the personal stories, struggles, pressures, inspirations and dreams of the… Continue reading WTA Campaign Tells Social ‘Strong Is Beautiful’ Stories
Nike Launch A Pre-Masters ‘Tiger & Earl’ Morality Redemption Viral
Nike, a brand with an eye for an opportunity, tries to face the Tiger Woods’ sex scandal head on with this father and son viral. The black and white head shot spot shows Woods’ late father Earl deliver a lecture on ethics and morality to his son. The online film was carefully timed… Continue reading Nike Launch A Pre-Masters ‘Tiger & Earl’ Morality Redemption Viral
Cyber-Physical Taxi GP Vodafone/McLaren Game
Vodafone Taxi GP, an interactive and engaging on and offline game and competition, was Vodafone’s core communications campaign to activate their sponsorship of McLaren F1. The overarching objective of both the Taxi GP initiative in particular (and its relevant supporting activity) and the F1 deal in general was to increase awareness of and opinion… Continue reading Cyber-Physical Taxi GP Vodafone/McLaren Game
ING’s YouTube Channel Supports F1 Sponsorship
Autumn 2008 saw the Dutch banking brand launched a YouTube channel to support its sponsorship of Formula One and the ING Renault F1 Team. The digital video channel was set up initially to host a series of short films entitled ‘ING Explains’. It aims to provide a behind-the-scenes look into the world of… Continue reading ING’s YouTube Channel Supports F1 Sponsorship
