Premium piano maker Steinway & Sons and global hotel group Hilton have teamed up to celebrate anniversary of John and Yoko’s bed-in peace protest with a initiative called ‘Piano For Peace’. More innovative brand collaboration than traditional sponsorship, Piano For Peace takes place in the same room in the same hotel as John Lennon… Continue reading Hilton & Steinway’s Lennon & Ono Led ‘Piano For Peace’
Tag: Entertainment/Leisure
IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
A three-way collaboration between IndyCar, the Indianapolis Motor Speedway (IMS) and DreamWorks Animation in a movie-themed partnership. The US open wheel racing brands have teamed up with the Hollywood studio DreamWorks Animation to combine on the new DreamWorks cartoon film ‘Turbo’. Turbo, scheduled for release in July 2013, tells the story of a garden… Continue reading IndyCar/DreamWorks Turbo Tie-In Targets New Fanbase
TED Partners With Scott/Fox On ‘Prometheus Trailer’ Talk
In one of the more innovative brand partnerships in recent years, TED (the non for profit organisation dedicated to ‘Ideas Worth Spreading’) has linked with 20th Century Fox and director Ridley Scott on a viral campaign subtly promoting the director’s Alien prequel Prometheus. TED’s 18-minute inspirational talks, from superstar thinkers across the creative,… Continue reading TED Partners With Scott/Fox On ‘Prometheus Trailer’ Talk
Sky F1 Integrated Campaign Features Team Sponsors
F1 team sponsors will be pleased with the new campaign promoting the BSkyB’ launch of its dedicated Sky Sports Formula 1 channel. Acer, AMD, DHL, Johnnie Walker, Lucozade, Pirelli, Red Bull Santander, Shell, Tata and Vodafone are all team sponsors who feature prominently in Sky’s own media rights campaign. This multi-channel initiative… Continue reading Sky F1 Integrated Campaign Features Team Sponsors
Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Madonna’s Super Bowl half time show may have racked up viewing figures that outshone the game itself, but the real music-marketing showcase is the GRAMMY Awards. Perhaps the most interesting activation from this year’s sponsors came from Pepsi. Pepsi, the official beverage partner of the GRAMMYs, is a new partner to the US’s biggest… Continue reading Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
OK Go & Chevy Sonic Link For Super Bowl Ad & Music Video
The new music video from OK Go for ‘Needing/Getting was made in partnership with Chevrolet and launched on the grandest US marketing stage of all – as a Super Bowl commercial. The Chevy’s Sonic featured front and centre in this ‘brand and band’ Super Bowl commercial collaboration – called “Let’s Do This”. … Continue reading OK Go & Chevy Sonic Link For Super Bowl Ad & Music Video
Cross-Branding: Umbro, Sony Xperia Play & Kasabian
This campaign is an unusual, tripartite synthesis of music, gaming and football. A piece of cross branded content, spearheaded by official England kit supplier Umbro and supported by the Sony Experia Play smartphone, to test whether a football video game can actually be physically played out in real life. Can cyber console… Continue reading Cross-Branding: Umbro, Sony Xperia Play & Kasabian
Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
Betfair, the official betting partner of Manchester United, has found a connector that it hopes will appeal to both sets of football fans during the weekend of the Manchester derby – a dislike of Argentina striker Carlos Tevez. So the betting brand has created a ‘Trash Your Tevez Shirt’ initiative. It is urging… Continue reading Betfair ‘Trash Your Tevez Shirt’ Stunt For Manc Derby
BP Backs Story Of The Games & Cultural Olympiad
Simple, old-style fan zones are certainly not enough for the Olympic Games – after all, they do come with the tagline The Greatest Show on Earth. Indeed, London looks set to host the biggest festival of all during this summer’s 2012 Olympics. Bringing IOC global partners and LOCOG sponsors additional outlets to activate… Continue reading BP Backs Story Of The Games & Cultural Olympiad
