The ‘Power of &’ campaign, its biggest business-to-business initiative in recent history, aims to show how AT&T helps business customers navigate paradoxes in today’s complex business world and debuts during the 2016 Masters. The telco is using its leveraging its rights as an Augusta sponsors to launch the fresh brand positioning campaign Developed… Continue reading AT&T Leverages Its Masters Rights Via Non-Golf B2B Campaign ‘Power Of &’
Tag: B2B
Saatchi’s Chelsea FC ‘Get Me A Sponsor’ Personalises Cases For 33 Target CEOs
Q: How does one of the world’s biggest football clubs attract sponsors? A: A direct, business-to-business personalised appeal to 33 CEOs of the world’s biggest businesses. At least that was the engagement phase tactic used by agency Saatchi & Saatchi’s ‘Get Me A Sponsor’ campaign in response to a brief from Chelsea FC… Continue reading Saatchi’s Chelsea FC ‘Get Me A Sponsor’ Personalises Cases For 33 Target CEOs
IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
This online promotional film focused on how IBM is using its SmartCloud platform to improve Wimbledon’s website design is part of the brand’s wider marketing push to showcase its All England Lawn Tennis Club suite of business computing solutions to the business world. Long term Wimbledon sponsor IBM is leveraging its 2012 Wimbledon… Continue reading IBM B2B Wimbledon Work For SmartCloud & Tracking Tech
Vodafone Offers SME’s Unique F1 Sponsorship
In the summer of 2010 Vodafone UK rolled out an innovative, daring element of the brand’s wider global McLaren Mercedes F1 team sponsorship by offering its SME business customers the chance to have their logo on the F1 cars for the Silverstone Grand Prix. Targeting small and medium sized business customers and tying… Continue reading Vodafone Offers SME’s Unique F1 Sponsorship
