Woolworths activated its partnership with Netball Australia in March through an initiative called ‘Pick Fresh, Play Fresh’ based around a digital engagement hub with interactive gaming-style experiences aimed at educating young Aussie netballers about the role of nutrition in sport. The online bug uses familiar gaming visuals and concepts – including ‘like badges’, personalised… Continue reading Woolworths & Komo Tech Build Gaming Hub To Help Aussie Netball Kids ‘Pick Fresh, Play Fresh’
Tag: Wellness
New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
The multi-market gym chain operator and franchiser Planet Fitness rolled out a star-studded ‘Feel Fitacular’ campaign to position exercise as good for the mind and the body and drive memberships during the traditional New Year health and exercise spike. The marketing push positions Planet Fitness as a solution for keeping both the mind and… Continue reading New Year Sees Gym Chain Planet Fitness’ First Publicis Groupe Campaign Called ‘Feel Fitacular’
Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
November saw Nike launch a content series called ‘Mind SETs’ within its training apps and clubs designed to uplift the mind as well as the body, to help people consider how their mind influences their body and leverage the healing powers of movement. Nike ‘Mind SETS’ sets out to deliver curated and custom movements… Continue reading Nike’s ‘Mind SETS’ Training App Programme Focuses On Movement, Feeling & Mental Health
Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign
Nike teamed up with Grammy-winning rapper Megan Thee Stallion for an exercise and wellness campaign which sees the singer share her personal fitness journey whilst encouraging viewers and fans to follow their own athletic paths and ignore the naysayers. The campaign, running under the sportswear behemoth’s ongoing ‘Play New’ brand platform, sees the artist… Continue reading Megan Thee Stallion Stars As Nike ‘Hot Girl Coach’ For Fitness & Wellness Campaign
Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
The US salad chain Sweetgreen teamed up with athlete ambassador and tennis star Naomi Osaka for a New York City centred outdoor brand campaign focused on health and wellness and aimed at leveraging spiking tennis interest around the 2021 US Open. As tennis fans return to the stands, Sweetgreen’s out of home spots rolled… Continue reading Salad Chain Sweetgreen Courts US Open Fans Via OOH & Pop-Up Campaign Starring Naomi Osaka
Olympic Day 2020 > Team GB ‘Get Set’
Team GB leverages Olympic Day 2020 with an initiative called ‘Get Set’, part of its youth focused engagement programme designed to support families and schools get active and learn about the Olympic Games and the values associated with the movement, fronted by a spot called ‘Get Active With Get Set & Travel To Tokyo’. The… Continue reading Olympic Day 2020 > Team GB ‘Get Set’
VicHealth Latest ‘This Girl Can’ Work Led By Everyday Women Of All Ages, Sizes, Cultures & Abilities
With a focus on ‘The Feeling, Not The Scales’, February saw Australia’s VicHealth extend its ongoing ‘This Girl Can’ campaign with fresh creative featuring everyday women of all different ages, cultures, body-shapes and abilities all getting active. The new campaign aims to smash the stereotype that active women have to look a certain way… Continue reading VicHealth Latest ‘This Girl Can’ Work Led By Everyday Women Of All Ages, Sizes, Cultures & Abilities
Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Marking the fifth anniversary of the inspirational and real ‘This Girl Can’ initiative, Sport England has gone beyond the emotional and practical barriers which women face to shine the spotlight on the related societal issues that put women off being active with a campaign spanning multi-media channels, influencers and a brand partnership with Sure. … Continue reading Sport England Rolls Out Next Phase Of Its Inspirational Ongoing #ThisGirlCan Initiative
Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
The end of October saw Sport England launch the third phase of its ongoing and award-winning campaign series ‘This Girl Can’. The creative again juxtaposes fun and empowerment as it addresses the ‘universal awkwardness associated with getting fit’. This third iteration of the multi-platform initiative is spearheaded by a hero film that uses gentle,… Continue reading Sport England Target Lower Income Women With Third ‘Fit For Real’ Iteration Of #ThisGirlCan
