Tech giant and Facebook parent Meta, an official sponsor of the 2023 Rugby World Cup in France, released an ‘New Dimension’ Augmented Reality (AR) campaign leveraging its tournament tie-up which allows fans to showcase their eclectic passions for their national teams. Meta, which is also the tournament’s official social media services supplier, has developed… Continue reading Meta Activates Rugby WC Partnership Via Avatar Creator Helping Fans Show Passion In ‘New Dimension’
Tag: Unit9
BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’
Ahead of the start of 2022/23 Premier League (PL) season, broadcast partner BT Sport rolled out an experimental, multi-channel campaign built around fan-fuelled experiment which collected, tested and showcased supporters’ soccer beliefs and predictions by scrutinising them under scientific testing in ‘The BT Sport Believe It Lab’. The initiative kicked off in a laboratory where… Continue reading BT Sport Puts Football Fan Premier League Predictions Under The Microscope In 2022/23 Season ‘Believe It Now See It’
Aston Martin Aramco Cognizant F1 Handed Over Control Of Its Brand To TikTok Creators Prior To New Season
In Mid-March 2022, as the new 2022 Formula One season approached its first Grand Prix in Bahrain (18 to 20 March), the Aston Martin Aramco Cognizant F1 team handed over control of its F1 brand story and build up to the race to TikTok creators. @astonmartinf1 Introducing I / AM LIVE, the ultimate BTS… Continue reading Aston Martin Aramco Cognizant F1 Handed Over Control Of Its Brand To TikTok Creators Prior To New Season
Adidas & Man Utd Launch Black & White Striped Third Kit Via Beckham Post & Offbeat Film Series
8 September saw Manchester United kit supplier Adidas roll out the launch campaign for the club’s black and white striped third kit led by an Instagram post by club icon David Beckham and followed up by further social content including a duo of offbeat videos. Former Unted winger, Class Of 95 star and England… Continue reading Adidas & Man Utd Launch Black & White Striped Third Kit Via Beckham Post & Offbeat Film Series
Saints Launch 2020/21 UA Strip Through Online Arcade Style Gaming ‘Defying The Odds’ Initiative
8 July saw Premier League side Southampton FC launch its new home kit for the 2020/21 season, created by supplier Under Armour, through a bespoke online and mobile game within which the visuals of the new shirt became unlockable for players/fans completing level three. The arcade style game, called ‘Defying The Odds Since 1885’,… Continue reading Saints Launch 2020/21 UA Strip Through Online Arcade Style Gaming ‘Defying The Odds’ Initiative
Asics Challenges Data Driven Runners To ‘A Race Without A Finish Line’ On The Utah Salt Flats
An Asics experiential campaign to promote its new Glideride shoe technology challenged runners to take part in a novel kind of a race – a race without a finish line. The underlying questions behind the initiative was to explore what might happen and what might be achieved when the mental and physical constraints of… Continue reading Asics Challenges Data Driven Runners To ‘A Race Without A Finish Line’ On The Utah Salt Flats
Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection
Another strand of Nike’s expansive, multi-phase and multi-market Women’s World Cup marketing programme sees the sportswear behemoth launch a custom in-store activation and digital tool which aims to enable supporters to create personalised posters of themselves as a soccer star. The customisable experiential initiative is installed in flagship stores in key cities – including in Amsterdam,… Continue reading Nike In-Store Personalised Football Posters & OOH Customer Public Poster Projection
