Tag: Rugby League

England Rugby League’s Bateman, Hardcastle & Simpson Front ‘Ready To Reign’ Docu-series Leveraging World Cup

Leveraging spiking interest in the sport around the 2021 Rugby League World Cup – taking place in England from 15 October to 19 November 2022 – fitness and performance energy drink brand Reign Total Body Fuel rolled out a docuseries profiling a team of England stars and brand ambassadors – including men’s forward John Bateman, women’s centre Amy… Continue reading England Rugby League’s Bateman, Hardcastle & Simpson Front ‘Ready To Reign’ Docu-series Leveraging World Cup

Australian Beef Team Up With Brisbane Broncos To Help Aussies To ‘Beef At Your Best’

A new June campaign from Meat & Livestock Australia (MLA) to promote Australian Beef called ‘Beef At Your Best’ is set inside the high performance centre of partner team and NRL / NRLW side Brisbane Broncos and the work seeks to showcase how eating the right nutrition is vital to perform at your best both… Continue reading Australian Beef Team Up With Brisbane Broncos To Help Aussies To ‘Beef At Your Best’

Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin

On 21 June, during game two of Australia’s State of Origin rugby league series, Menulog rolled out a set of ads featuring footy legend Wendell Sailor – aka Big Dell – doing mundane things at home.   The campaign for the Australian and New Zealand online food and beverage ordering app and delivery service platform,… Continue reading Menulog Teams Up With Footy Legend Sailor To Do Mundane Things At Home During State of Origin

NRL Launches New Long-Term Integrated ‘Unreal’ Creative Platform For New Season

In the first week of March, the National Rugby League (NRL) launched its bold, new ‘Unreal’ creative platform across its whole business ahead of the 10 March start of the 2022 NRL Telstra Premiership season.   ‘Unreal’, which is the first full campaign from Aussie independent creative agency Emotive since it won the NRL account… Continue reading NRL Launches New Long-Term Integrated ‘Unreal’ Creative Platform For New Season

NRL & Australian Govt Team Up For ‘Let’s Tackle This Together’ Vaccination Campaign

The National Rugby League (NRL) is supporting the Australia Government’s nationwide Covid-19 vaccination programme and the pair have teamed up to launch a new ‘get vaccinated campaign called ‘Let’s Tackle This Together’.   Rolling out over the weekend commencing 20 August, the integrated public service announcement campaign spanned television, radio and social media and all… Continue reading NRL & Australian Govt Team Up For ‘Let’s Tackle This Together’ Vaccination Campaign

NRL Encourages Aussies To ‘Be There For An Offload’ In State Of Mind Mental Health Campaign

At the start of July Australia’s National Rugby League (NRL) launched the latest iteration of its ongoing ‘State Of Mind’ mental health program which encourages Australians to always ‘Be There For An Offload’.   This year’s approach focuses on finding the right language to start a conversation about the all-to-often-avoided topic by giving people a… Continue reading NRL Encourages Aussies To ‘Be There For An Offload’ In State Of Mind Mental Health Campaign

Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle

Australian food delivery app Menulog, a Channel 9 broadcast partner for the State of Origin series, launched an integrated campaign in early June which brings to life the Aussie sporting tradition of sledging.   Marking its second year as an official broadcast sponsor, the campaign is led by a set of 20 contextual television ads… Continue reading Menulog’s Integrated C9 Campaign Sees State Of Origin As ‘Origin Snackdown’ Text Battle

Queensland Maroons Beer Sponsor XXXX Tackles State Of Origin Thrills & Spills In New Campaign

Australian brewer Lion leveraged its XXXX brand rights as the official beer of the Queensland Maroons rugby league team, with a new ‘Sometimes… It’s OK To Spill A Bit’ campaign launched ahead of the NRL 2021 State Of Origin series which celebrates the thrills and spills on and off the field.   Launched in late… Continue reading Queensland Maroons Beer Sponsor XXXX Tackles State Of Origin Thrills & Spills In New Campaign

Lion & Host/Havas Back The Blues With Tooheys State Of Origin ‘Blue Rinse’

Ahead of the NRL 2021 State Of Origin series, Australian brewer Lion launched an integrated campaign backing the Blues in the form of a Toohey’s brand campaign which reminds everyone to show they are true blue with a Tooheys.   The official beer’s sponsor activation, created in harness with agency Host/Havas, highlights that the New… Continue reading Lion & Host/Havas Back The Blues With Tooheys State Of Origin ‘Blue Rinse’

A Trio Of Melbourne Storm Stars Front Tradie ‘Body Spray / Body Wash’ Campaign

Leveraging its rights as an official partner of the Melbourne Storm, Australian underwear and personal care brand Tradie launched a campaign in May 2021 promoting its Body Spray and Body Wash product range with creative fronted by three of the NRL side’s biggest stars.   Josh Addo-Carr, Cameron Munster, and Christian Welch appear on screen… Continue reading A Trio Of Melbourne Storm Stars Front Tradie ‘Body Spray / Body Wash’ Campaign

NRL Kicks Off State Of Origin 2021 Marketing With ‘Powered By Rivalry’ Campaign

Australia’s National Rugby League (NRL) kicked off its 2021 State Of Origin promotional marketing in early May with a campaign featuring a strong team of current and former players and authentic fans which shows that, whether you’re a fan or a player ‘Origin isn’t motivated by victory, it’s powered by rivalry’.   This year’s marketing… Continue reading NRL Kicks Off State Of Origin 2021 Marketing With ‘Powered By Rivalry’ Campaign