Tag: eBay

Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’

In one of April’s most unlikely sportswear sneaker drops, Future Farm released what it described as ‘the world’s first, one-of-a-kind, vegan couture running shoe’ called the ‘Future Burger 4.0’.   The plant-based, sustainable food brand’s limited edition trainers, designed by sneaker customiser and artist Matt B Customs, were created in a distinct cheeseburger colourway and… Continue reading Future Farm & Matt B Customs Fry Up Cheeseburger Running Trainers To Promote New Pant Based Vegan ‘Future Burger 4.0’

Football & Film Join Together In eBay’s Quirky, Italian ‘Football: World Of Passions’ Soccer Spot

The latest Italian chapter in the international creative platform ‘Inspired By An eBay Story’, called ‘Football: World Of Passions’, blends football and film through a 30-second TVC set in a typical Italian Sports Bar which acts as the hub of its local community – a place where passionate football fans come together to watch games.… Continue reading Football & Film Join Together In eBay’s Quirky, Italian ‘Football: World Of Passions’ Soccer Spot

Chase Elliott Foundation & NASCAR Sponsor Napa Auto Parts, Hendrick Motorsport & Children’s ‘DESI9N TO DRIVE’

The Chase Elliott Foundation joined forces with NASCAR sponsor NAPA AUTO PARTS and the Hendrick Motorsports team for the expanded, fifth iteration of its ‘DESI9N TO DRIVE’ art collaboration to benefit Children’s Healthcare of Atlanta (Children’s).   The fundraising campaign, created by agency VMLY&R, is based around a full design makeover of Chase Elliott’s driver… Continue reading Chase Elliott Foundation & NASCAR Sponsor Napa Auto Parts, Hendrick Motorsport & Children’s ‘DESI9N TO DRIVE’

StubHub Signs Up Sports Stars & Musician s To Front ‘Be There’ Ticket Sales Campaign

A new Stubhub ticket sales campaign called ‘Be There’ campaign stars rapper Future as a sommelier, running back Todd Gurley in a pottery class and baseball star Albert Pujols working in a hardware store.   The humorous creative, developed in harness with creative agency 72andSunny, revolves around the emotional benefits of live events, the memories… Continue reading StubHub Signs Up Sports Stars & Musician s To Front ‘Be There’ Ticket Sales Campaign

NRL’s State Of Origin ‘Instabilia’: World’s First Real-Time Memorabilia Auction

The NRL ‘Instabilia’, based around July’s Holden State Of Origin series, was the world’ first real-time memorabilia auction: a unique initiative offering Australian rugby league fans a instant, live chance to own a piece of tournament memorabilia.   The items – which range from headgear, shirts, shorts, posts and kicking tees – are all encased… Continue reading NRL’s State Of Origin ‘Instabilia’: World’s First Real-Time Memorabilia Auction

Skins Becomes The First FIFA ‘Official Non-Sponsor’

Following hot on the heels of five FIFA sponsors axing their association with the beleaguered property owner, Australian sportswear company Skins has now become the first, self-styled Official FIFA Non-Sponsor.   Skins chairman Jaimie Fuller announced the brand’s global anti-association via a YouTube film and at a launch event for the new FIFA Now campaign… Continue reading Skins Becomes The First FIFA ‘Official Non-Sponsor’

Nike, Universal & Michael J Fox Create McFly Trainers

Nike, in partnership with NBC Universal, has released a set of limited edition Marty McFly sneakers/trainers from Back to the Future II in a CSR initiative to raise funds to fight Parkinson’s Disease. The new shoes, famed for their self-lacing and self-luminating features, were launched by Michael J Fox himself with an appearance on top… Continue reading Nike, Universal & Michael J Fox Create McFly Trainers