Nissan’s ongoing American Football ‘Heisman House” US campaign returned for the 2023 NFL and college season kick-off continued to spoof reality television formats as viewers are offered a comic peak into the lives of the car company’s growing cast of college football trophy winners athletes goofing around their fraternity-style home and hang out with their paired… Continue reading Nissan’s Latest Multi-Spot ‘Heisman House’ Campaign Leverages Football Season & Mocks Reality TV
Tag: Baker Mayfield
Cleveland Brown’s QB Baker Mayfield Meets Rock Star Alice Cooper In Latest ‘At Home With’ Progressive Ad
Two stars from the sport and music arenas – Baker Mayfield and Alice Cooper – meet in Season 3 of Progressive’s ongoing ‘At Home With Baker Mayfield’ US campaign which is based around the Cleveland Browns quarterback experiencing relatable and mundane aspects of homeownership. Created by agency Arnold Worldwide and continuing a ‘funny because… Continue reading Cleveland Brown’s QB Baker Mayfield Meets Rock Star Alice Cooper In Latest ‘At Home With’ Progressive Ad
Browns QB Baker Mayfield Fronts Season 3 Of Progressive’s ‘At Home With’ NFL Campaign
The Cleveland Browns quarterback dishes the gossip on the neighbours, holds a yard sale and is joined by his wife Emily in the latest season of Progressive’s NFL sitcom-style campaign. Offering similar low-key laughs as last season’s work, ambassador Mayfield features in a series of spots for the insurer which span national TV and… Continue reading Browns QB Baker Mayfield Fronts Season 3 Of Progressive’s ‘At Home With’ NFL Campaign
Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce
Nissan leveraged the start of the college football season by expanding its ongoing ‘Heisman House’ campaign to promote its new Nissan@Home digital shopping tool which enables consumers to buy vehicles online. One of the auto brand’s biggest campaigns of the year, created by agency TBWA\Chiat\Day New York, the activation follows on from the tool’s… Continue reading Nissan College Football ‘Heisman House’ Prank Campaign Plugs Nissan@Home E-Commerce
Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
The last week of April saw Bodyarmor launch a reported $25m summer marketing burst as it further boosts sports drink category competition by launching its biggest ad campaign ever with creative fronted by a team of eight elite athlete ambassador/owners. Called ‘One More’ and crafted in-house, the integrated campaign seeks to further drive awareness… Continue reading Sports Drink Bodyarmor Launches ‘One More’ Summer Campaign (Its Biggest Marketing Push Ever)
Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid
A new ad for Hulu launched to leverage the start of the 2020 NFL season on 10 September starts with the Cleveland Browns’ Baker Mayfield and the New York Giants’ Saquon Barkley on the field ready to start the season, but as the quarterback passes to the running back the ball travels an embarrassingly short distance… Continue reading Hulu Leverages NFL Kickoff With ‘Deepfake’ Spots Starring Scrawny Mayfield, Barkley & Embiid
