Whiskey brand Jack Daniels is already activating its 2015 Lollapalooza rights with a new digital campaign called ‘Summer Swarm’ giving fans weekly ‘social photo’ challenges to be in with a chance to win a VIP trip for two to Chicago for next year’s version of the iconic August music festival. The US social sweepstakes style… Continue reading Jack Daniels ‘Summer Swarm’ Leverages Lollapalooza ’15
Tag: Whiskey
Brazil Campaigns Hijacked By World Cup Street Protest
Slogans from current marketing campaigns – from brands such as Fiat and Johnnie Walker – have been incorporated into the street demonstrations in major cities in Brazil. Whilst the unrest originally began as a protest against public transport price rises, but blew up into a more broad-based social equality and anti-corruption protest leveraging FIFA’s… Continue reading Brazil Campaigns Hijacked By World Cup Street Protest
Plan Ballantine’s: Pop Song Lyric Crowdsourcing
Pernod Ricard’s Ballantine’s brand, one of the world’s best selling blended whiskies, has partnered with Spanish pop stars ‘La Oreja de Van Gogh’ on a new crowd-sourced creative initiative which gives fans the chance to pen the lyrics for the band’s new track. This whisky-backed consumer song writing campaign, part of Ballantine’s ‘Plan… Continue reading Plan Ballantine’s: Pop Song Lyric Crowdsourcing
Jack Daniel’s Crowd-Funded Brazilian Birthday Concerts
To celebrate the brand’s 162 anniversary, Jack Daniel’s is rolling out a series of crowd-funded gigs in Brazil. This crowd-funded initiative, in which Mr Jack himself was purportedly the first fan to sign up and bank roll 50% of the cost of the concerts ($72,000), sees the brand launch a joint initiative with crowd-funding music… Continue reading Jack Daniel’s Crowd-Funded Brazilian Birthday Concerts
Jameson’s St Patrick’s Day Global Parties & Broadcast
On March 16 Jameson tried to get consumers around the world and embrace their Irish spirit with its unofficial sponsorship of St Patrick’s Day. The famous Irish whiskey brand activated its unsanctioned sponsorship with an integrated campaign that spanned PR, parties and some innovative online activity. At the forefront of the work… Continue reading Jameson’s St Patrick’s Day Global Parties & Broadcast
Jack Daniel’s ‘Ride Home For Christmas’ CSR Scheme
From Washington politicians to Hollywood script writers, bringing the troops home for the holidays was a major theme in December 2011. Sponsors are getting in on the act too. One example of this saw Jack Daniel’s pumps thousands of dollars into patriotic military focused home state CSR scheme. The Tennessee-based whiskey brand teamed up… Continue reading Jack Daniel’s ‘Ride Home For Christmas’ CSR Scheme
Glenlivet & Golf – Yes! But Glenlivet & Playboy Golf?
Glenlivet, the US’ top selling single malt Scotch, has signed up as the national presenting sponsor of the 2010 Playboy Golf Scramble. The Pernod Ricard brand is backing the saucy and celebrity-focused golf tour which has 15 individual events before the finals in LA in March. The whisky had both branding and serving presence… Continue reading Glenlivet & Golf – Yes! But Glenlivet & Playboy Golf?
