The ‘major sponsor’ of Australian Open 2017, Kia Motors has launched its multi-faceted ‘Power To Surprise’ leverage programme that spans various on- and off-line leverage strands for tennis fans around the world ranging from traditional advertising and athlete ambassador appearances, to courtside branding, at-event fan interactions, hospitality programmes and also providing the event’s vehicle fleet.… Continue reading Nadal Fronts Australian Open Major Partner Kia’s ‘Power To Surprise’ 2017 Tournament Activation
Tag: Rafael Nadal
‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Timed to maximise interest in the US Open, Tommy Hilfiger has released a new campaign – #TommyXNadal – featuring its new flagship underwear endorser Rafael Nadal. Nadal is the new face and body of Hilfiger underwear and the range’s latest launch campaign (that aalso includes press, PR, outdoor, meida partnerships, appearances and digital) is… Continue reading ‘Strip Tennis’ > Rafael Nadal Takes It All Off On Court At Hilfiger NY Launch Event
Kia’s Triple Play ‘X-Men DVD’, ‘Australian Open’ & ‘Rafa Nadal’ Activation
Blending its X-Men movie partnership with its major Australian Open Tennis sponsorship (via a campaign led by athlete ambassador Rafael Nadal) sees Kia leverage the current trend for blending multiple property sponsorships within unified activations. The car brand’s campaign around the first tennis major of 2015 is built on the launch of its special… Continue reading Kia’s Triple Play ‘X-Men DVD’, ‘Australian Open’ & ‘Rafa Nadal’ Activation
