Late January sees shaving giant Gillette dive into the eSports revolution by activating its new sponsorship with ESL’s ‘League of Legends Intel Extreme Masters (IEM) World Championship’ and its recent ambassador deal with eSports star Enrique ‘xPeke’ Cedeño. The property partnership itself was announced via an eSports appropriate platform in the form of an exclusive Gillette… Continue reading Gillette Activates eSport ESL League of Legends & xPeke Partnerships Via Twitch, Instagram, 3D Printing & Content Series
Tag: Esport
Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot
A rebooted iteration of the ‘Every Game’s An Adventure’ campaign has been launched by The Football Association (The FA) ahead of the return of The Emirates FA Cup as the game’s governing body seeks to attract and engage a younger audience. A key objective for this third instalment of ‘Every Game’s an Adventure’ is… Continue reading Emirates FA Cup ‘Every Game’s An Adventure’ Campaign & eSport Tournament Reboot
EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
EE’s has brought back its ‘Wembley Cup’ digital campaign for a second season as it aims to activate its venue sponsorship of The FA’s national stadium. The core of the campaign is an eight-spot video series that sees YouTubers taking on esports players for a match and this season’s edition primarily promotes BT Sport’s… Continue reading EE’s YouTube/Esport ‘Wembley Cup’ Campaign Leverages BT Sport Offer & Stadium Sponsorship
