July saw Dettol activate its partnership with The Football Association (The FA) through an integrated ‘Dettol Up, Support England’ campaign which leveraged UEFA Euro 2022 and aimed to improve fan health hygiene. Led by a TV commercial highlighting the football rituals fans adopt before watching a big match, the campaign was seeks to encourage… Continue reading England Football Partner Dettol Reworks ‘Matchday Rituals’ Activation To Leverage Euro 2022 & Improve Fan Hygiene
Tag: Homecare
Clorox Leverages NBA Partnership In Safety Campaign As Regular Season Reaches Climax
California based global manufacturer and marketer of consumer and professional products Clorox activated its NBA and WNBA partnerships as the regular season reaches a climax through an integrated campaign called ‘Making Game Time Safer’. Launched on 7 May, the multi-channel campaign was led by a hero commercial promoting how Clorox ensures both leagues maintain… Continue reading Clorox Leverages NBA Partnership In Safety Campaign As Regular Season Reaches Climax
Tide Leverages Kick Off With ‘When Is Laundry Night?’ As NFL Now Means ‘Not For Laundry’
To leverage the start of the new season, US detergent giant Tide teamed with football legend Peyton Manning, singing star Gwen Stefani and broadcaster NBC in a mashup of Tide commercials and network show promos with a campaign called ‘When Is Laundry Night?’ The campaign, developed with P&G multi agency Woven (which includes Saatchi… Continue reading Tide Leverages Kick Off With ‘When Is Laundry Night?’ As NFL Now Means ‘Not For Laundry’
Artists & Sponsors Link On Scotiabank Nuit Blanche Installations
Toronto’s annual ‘Nuit Blanche’ is an atmospheric, all-night contemporary art festival that attracts more than a 1,000,000 visitors, more than 100s of artists and six special sponsor installations. The 9th year of the event saw around 130 artworks located around the city from dusk until dawn on3 3 October. It’s not just the… Continue reading Artists & Sponsors Link On Scotiabank Nuit Blanche Installations
Tide ‘Team Colours’ Signs NFL Stars Twitter Photojournos
Tide has signed up its own team of 32 NFL stars – one from each team – to serve as the second-year sponsor’s own photojournalists for its new 2013 season real-time ‘Team Colours’ campaign. The player/photojournalists are all using Twitter to share their very own personal pictures of moments and fans that capture their… Continue reading Tide ‘Team Colours’ Signs NFL Stars Twitter Photojournos
