Seriously competitive sports brand slogans have become close to ubiquitous – pasted across our buses, buildings and billboards, gyms, magazines, shops and televisions – and almost all are aimed at driving and inspiring us on to run faster, jump higher, train harder and win more. But May saw Michelob Ultra take an alternative approach… Continue reading Michelob Ultra Mexico ‘Under Pressure’ Campaign Reminded Us That Sport Should Be Fun
Tag: Diving
Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
Sports drink Powerade launched an integrated, international campaign in early March celebrating ‘The Power Of The Pause’ and prioritising wellbeing over winning. The Coca-Cola Company brand’s new ‘Pause is Power’ global communications platform seeks to challenge the ‘win at all costs’ mentality so often associated with contemporary sports culture by portraying ‘pauses’ – moments of… Continue reading Powerade ‘Pause Is Power’ Global Campaign Challenges Sport’s ‘Win At All Costs’ Mindset
Adidas & Parley Launch Anna Bader ‘Cliff Dive’ Film To Highlight Ocean Plastic Pollution
German cliff diver Anna Bader stars in an epic, new short film from the Adidas/Parley collaboration to highlight plastic pollution in the ocean. Created in collaboration with the environmental group Parley for the Oceans, this dramatic cliff dive gives Adidas and Anna Bader the opportunity to highlight the plight of plastic pollution in the… Continue reading Adidas & Parley Launch Anna Bader ‘Cliff Dive’ Film To Highlight Ocean Plastic Pollution
Everyday Battlers & Chris Mears ‘Take The Plunge’ In Bridgestone UK’s Olympic ‘Chase Your Dream’ Event
Bridgestone UK’s extends its global Olympic partnership ‘Chase Your Dream, No Matter What’ campaign with an event initiative fronted by Chris Mears that sees the Team GB gold medallist aim to inspire everyday ‘battlers’ to leap from the 10 metre diving platform. The idea behind ‘Take The Plunge’, the first in a series of… Continue reading Everyday Battlers & Chris Mears ‘Take The Plunge’ In Bridgestone UK’s Olympic ‘Chase Your Dream’ Event
