In September Red Bull Racing Honda launched ‘Leading The Charge’: a new video series which sees the team get under the skin of leaders in business, sport and beyond to bring to life what inspires them, what challenges them and what makes them tick. Hosted by team ambassador, presenter and former Formula One (F1)… Continue reading Red Bull Racing Honda Launches ‘Leading The Charge’ Leadership Online Video Series
Tag: David Coulthard
Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
Heineken launched a joint women’s sport sponsorship initiative spanning football and motorsport in late August in the form of an integrated campaign called ‘Three More Reasons To Cheer’. Leveraging its new partnerships with the UEFA Women’s Champions League, UEFA Women’s EURO 2022 and 2025 tournaments and the single-seater W Series – which expand the… Continue reading Heineken Activates UEFA/W-Series Women’s Sport Sponsorships Via ‘3 More Reasons to Cheer’ Campaign
Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
Late April saw Formula One (F1) global partner Heineken launch a list- and follower-building activation in the form of a competition offering fans a chance to win their own 2021 season ‘Pit Wall Bar’ for the home. Based on the insight that not only have the majority of F1 fans never attended a race… Continue reading Heineken Contest Offers Fans ‘Pit Wall Bar’ Immerse Home Experience For 2021 Race Season
F1 Partner Heineken Hosts 0.0% 70th Anniversary GP UK Drive-In Experience For UK Health Workers
Official Formula 1 partner Heineken promoted its Heineken 0.0% in the UK by hosting a 70th Anniversary Grand Prix celebration with a socially distanced drive-in race screening and experiential event for healthcare workers on 9 August at Mercedes-Benz World in Weybridge. The full-day experience was designed to thank frontline healthcare staff who have gone… Continue reading F1 Partner Heineken Hosts 0.0% 70th Anniversary GP UK Drive-In Experience For UK Health Workers
New Heineken Brand Platform Starts With Trio Sport Ads Launched By David Coulthard F1 Spot
The first week of September saw Heineken add a splash of sporting fun to its marketing mix with the launch of a new global campaign created in harness with agency Publicis Italy. Spearheaded by a set of three new hero commercials which individually focus on its big three sports sponsorships – UEFA Champions League, Formula 1 (F1)… Continue reading New Heineken Brand Platform Starts With Trio Sport Ads Launched By David Coulthard F1 Spot
F1 Misconceptions Tackled BY Heineken’s Coulthard-Led Digital/Social ‘More Than A Race’ Spots
As Heineken, the official beer of Formula, continues to leverage its rights by showing that the sport is ‘More Than a Race’ it has released a series of hero videos fronted by former F1 driver and current commentator David Coulthard which aim to change consumer misconception that the sport lacks competitive excitement. Developed alongside… Continue reading F1 Misconceptions Tackled BY Heineken’s Coulthard-Led Digital/Social ‘More Than A Race’ Spots
Heineken Opens F1 Activation Via Stewart-Fronted ‘When You Driver, Never Drink’ Initaitive
The Italian Grand Prix saw Heineken launch its new Formula 1 activation campaign with a global ‘When you drive, never drink’ commercial fronted by three-time F1 champion Sir Jackie Stewart The 90-second spot, which launches to coincide with the brand’s first Formula 1 Grand Prix official race title sponsorship, opens the beer brand’s race-related… Continue reading Heineken Opens F1 Activation Via Stewart-Fronted ‘When You Driver, Never Drink’ Initaitive
