The start of March saw Cisco leverage its partnership with the IOC and the Paris 2024 Games with a campaign welcoming breakdancing to the Olympics. Themed around the idea that ‘the world is bigger when we can all participate’ and its commitment to ensuring that the event is accessible and visible to all, Cisco… Continue reading Cisco Leverages Paris 2024 Olympic Partnership By Empowering Everyone To Participate In Breakdancing Spot
Tag: BETC
TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Running across the Europe throughout the summer an integrated, football-themed campaign called ‘Display Greatness’ by TCL Electronics leveraged UEFA Euro 2020 and featured some of the tournament’s star players. Launched ahead of Europe’s showpiece sporting event after a year of delays and cancellations due to the pandemic, this is a blended brand and product… Continue reading TCL Kicks Off Euro 2020 Linked ‘Display Greatness’ Campaign With Pogba, Kane & Reus
Athleisure Brand Lacoste Links With Polaroid For Integrated, 70s-Style Colour Campaign
French sports and leisurewear brand Lacoste teamed up with Polaroid in mid-March to launch joint campaign with distinct 1970s styling to focus on seeing life in glorious technicolour. The clothing company, which was founded in the tennis space, teamed up with Polaroid for a doubles campaign which adds a touch of energy and joy… Continue reading Athleisure Brand Lacoste Links With Polaroid For Integrated, 70s-Style Colour Campaign
Puma Brazil #EKINGPELÉ Marks 50th Anniversary Of 1000 Goals Via Virtual Gaming Challenge
Puma Brazil’s #EKINGPELÉ initiative is built on the proposition that it was a privilege for all those lucky enough to see Pelé play live and the current generation is all the poorer for having to relive his skills only through news reports, videos and photos. So the sportswear brand, working with agency Havas/BETC Sao… Continue reading Puma Brazil #EKINGPELÉ Marks 50th Anniversary Of 1000 Goals Via Virtual Gaming Challenge
Epic Lacoste ‘Crocodile Inside’ Film Fronts New ‘Life Is A Beautiful Sport’ Brand Campaign
An epic new brand film from sportswear and athleisure retailer Lacoste sees a couple on the verge of breaking up and their argument seems to literally tear their world apart as their home collapses around them before they eventually come back together again. The campaign, which was created by agency BETC Paris, carries the… Continue reading Epic Lacoste ‘Crocodile Inside’ Film Fronts New ‘Life Is A Beautiful Sport’ Brand Campaign
