Cleveland’s own local beer producer, Great Lakes Brewing Company, mocked former local hero LeBron James just hours after his ‘decision’ to quit local team Cleveland Cavaliers for the money and glamour of life with the Miami Heat by releasing a new limited edition beer brand called “Quitness”. “Quitness” was promoted on the night as… Continue reading Lebron Decision Roasted & Toasted By Cleveland Beer
Tag: USA
Gatorade Replay 3 On Chicago Basketball Boards
Gatorade’s award winning ‘Replay’ initiative, a programme of sports documentaries focused on rematches between classic high school sporting rivals, is back for Season 3 and reunited Chicago basketball powerhouses Bloom and Brother Rice. The sports drinks replay campaign stages re-matches of great games between high school sports teams and offers former teammates the… Continue reading Gatorade Replay 3 On Chicago Basketball Boards
RIM NHL Sponsorship Focus On BlackBerry Messenger
BlackBerry-maker Research In Motion has joined forces with the National Hockey League (NHL) in a new long term sponsorship that includes the naming rights to the new ‘BlackBerry All-Access Pre-Game Show’, on screen graphics, audio mentions, set integration, as well as a new web-series that will air online though the 2012 NHL play offs.… Continue reading RIM NHL Sponsorship Focus On BlackBerry Messenger
Fictional Pitcher Powers Is New K-Swiss Ambassador
Hybrid sports-fashion trainer brand K-Swiss has signed up fouled mouthed former baseball star Kenny Powers as a new brand ambassador. However the challenger brand isn’t quite stepping up to the baseball star sponsorship status of rivals adidas and Nike because Kenny is a fictional TV ball player. He is one of the lead characters in… Continue reading Fictional Pitcher Powers Is New K-Swiss Ambassador
Glenlivet & Golf – Yes! But Glenlivet & Playboy Golf?
Glenlivet, the US’ top selling single malt Scotch, has signed up as the national presenting sponsor of the 2010 Playboy Golf Scramble. The Pernod Ricard brand is backing the saucy and celebrity-focused golf tour which has 15 individual events before the finals in LA in March. The whisky had both branding and serving presence… Continue reading Glenlivet & Golf – Yes! But Glenlivet & Playboy Golf?
Nestle Drumstick Family-Led MiLB Sponsorship
Forget about the top tier, Nestle has signed a sponsorship deal with Minor League baseball (MiLB) and will initially activate its rights through a range of events including hosting Nestle Drumstick Family Days at ballparks around the USA. A family-centric strategy lies behind the new partnership and the brand will focus on engaging parents… Continue reading Nestle Drumstick Family-Led MiLB Sponsorship
P&G’s Cover Girl’s Product Placement In Cathy’s Book
Procter & Gamble has signed a marketing deal with the publisher of a new “interactive” novel to promote its Cover Girl make-up brand in a new form of literary product placement. “Cathy’s Book: If Found Call (650) 266 8233”, described as a genre-bending mystery for young adults has become one of the few books… Continue reading P&G’s Cover Girl’s Product Placement In Cathy’s Book
