Defending MLB champions Kansas City Royals, who have had back-to-back World Series appearances, are celebrating the team’s recent success at the start of the new season with a not-for-profit campaign revolving around a customised micro-chipped baseball containing thousands of fan messages. To mark the Opening Day of the new MLB season and leverage KC… Continue reading Kansas City Royals, MLB & VLM’s Smart Baseball ‘Relay the Way’ Digital Time Capsule
Tag: Opening Day
MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day
To harness the excitement in the weeks before the start of Major League Baseball’s regular season, the MLB and its official cap partner New Era launched #CapsOn – an integrated, participatory campaign that aims to generate pre-season anticipation and excitement. The initiative, which spans TV spots, social media and in-store work, aims to encourage… Continue reading MLB & Hat Partner New Era Roll Out #CapsOn For New Baseball Season Opening Day
Milwaukee Brewers Pen MLB Opening Day ‘Fan Excuse Notes’
For fans needing help ‘playing hooky’ on MLB Opening Day, the Milwaukee Brewers helped out with a series of player-penned, downloadable ‘Excuse Notes’. The comprehensive set of handwritten excuse notes, written by several of the team’s star players, was designed to ensure Brewers supporters could get out of any prior obligation to watch the team… Continue reading Milwaukee Brewers Pen MLB Opening Day ‘Fan Excuse Notes’
Cleveland Indians #TribeLive ‘Scavenger Hunt’ Celebrates MLB Opening Day
To celebrate Major League Baseball ‘Opening Day’, the Cleveland Indian’s hosted a scavenger hunt around the city – hiding bags of club swag and then tweeting clues for fans to find them. The team’s marketers scoped out several notable locations around town and then seeded visual and verbal clues to the secret spots across… Continue reading Cleveland Indians #TribeLive ‘Scavenger Hunt’ Celebrates MLB Opening Day
MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day
Major League Baseball’s season-long 2015 campaign – ‘This Is Baseball’ (or simply #This) – takes a real-time approach and already features hundreds of content pieces offering an up-close and behind-the-scenes look at the players, managers and fans. The campaign, which is the debut effort by new MLB agency Anomaly, plays on the widely used… Continue reading MLB Launches Season-Long, Real-Time ‘#This Is Baseball’ For 2015 Opening Day
Bud Lobbies Obama For MLB Opening Day Official Holiday
Major League Baseball sponsor Budweiser has recruited Hall Of Fame shortstop Ozzie Smith to front the 30-day campaign to turn MLB Opening Day into an official national holiday. The former shortstop is heading out on a campaign trail to gather the necessary signatures needed to take the proposal to Washington DC. If Budweiser… Continue reading Bud Lobbies Obama For MLB Opening Day Official Holiday
Vine Baseball Cards Front Playstation MLB13 The Show
Market leading baseball game, Sony Playstation’s MLB 13: The Show, ran an Opening Day campaign for its latest new season edition that modernised a classic baseball collecting tradition by introducing Vine-powered baseball cards. This Twitter/Vine campaign, positioned as a tribute to some of the game’s most famous ‘influencers’ and successful ‘players’, saw The Show… Continue reading Vine Baseball Cards Front Playstation MLB13 The Show
