Sprite teamed up with MIT Media Labs to develop a device that measures the force of a slam dunk in order to add a new element to its sponsorship of the Sprite Slam Dunk Contest during the NBA’s All–Star Weekend. The ‘Sprite Intensity Metre’ gadget quantifies the force at which the basketball is… Continue reading MIT Partners On Sprite’s All-Star Game ‘Intensity Metre’
Tag: NBA
Lockout Viral: Nike Never Stops, Even If The NBA Does
Even when financial disputes between players and owners see a professional sport shut down, brands and sponsors are now facing up to the challenge and activating around the shut down. Due to the ongoing salary negotiations between the NBA players’ union and the league, the basketball season has been put on indefinite hold.… Continue reading Lockout Viral: Nike Never Stops, Even If The NBA Does
Gatorade’s Chinese NBA ’36 Stratagems’ Campaign
NBA sponsor Gatorade is leveraging ancient military tactics texts in its latest street skills basketball campaign in China. A new campaign from the energy drinks brand and its agency DDB Shanghai brings ancient Chinese classic ‘The 36 stratagems’ to initiative promoting the NBA Finals in June. Spearheaded by a TV spot, but also… Continue reading Gatorade’s Chinese NBA ’36 Stratagems’ Campaign
AmEx ‘Official Card’ Work Extended To NBA & WNBA
American Express, a long standing sponsor of both the NBA and the WNBA, unveils a series of TV spots to highlight the attributes of both leagues and connect basketball fans more closely with the American Express Brand. The new campaign focuses on the two league’s unique attributes – diversity, passion, dedication, and fun, and… Continue reading AmEx ‘Official Card’ Work Extended To NBA & WNBA
AmEx ‘Official Card’ Concept Extended To NBA/WNBA
American Express, a long standing sponsor of both the NBA and the WNBA, unveils a series of TV spots to highlight the attributes of both leagues and connect basketball fans more closely with the American Express Brand. The new campaign focuses on the two league’s unique attributes – diversity, passion, dedication, and fun, and… Continue reading AmEx ‘Official Card’ Concept Extended To NBA/WNBA
Lebron Decision Roasted & Toasted By Cleveland Beer
Cleveland’s own local beer producer, Great Lakes Brewing Company, mocked former local hero LeBron James just hours after his ‘decision’ to quit local team Cleveland Cavaliers for the money and glamour of life with the Miami Heat by releasing a new limited edition beer brand called “Quitness”. “Quitness” was promoted on the night as… Continue reading Lebron Decision Roasted & Toasted By Cleveland Beer
Adidas Cartoons Show Rose & Howard’s Inner Workings
adidas sponsored stars Derrick Rose and Dwight Howard front a pair of promotional animated spots that highlight the players’ physical/mental abilities in tandem with how basketball products have enhanced their games. The ‘Inner Workings Of A Creator’ campaign used the sports brand’s basketball ambassadors to highlight products such as TechFit PowerWeb and… Continue reading Adidas Cartoons Show Rose & Howard’s Inner Workings
