Taco Bell is turning its own fans and South By Southwest festival goers into music video directors for its ‘Feed The Beat’ SXSW 2013 project. Continuing its marketing strategy based around leveraging user-generated content in its marketing campaigns, the Mexican-based fast food chain has partnered with Passion Pit and Wildcat! Wildcat! to create a… Continue reading Taco Bell Consumer-Created SXSW Music ‘Rockumentary’
Tag: Music
Pepsi NFL Anthems Continues Sport/Music Blend Trend
The 2012/13 competition saw soft drinks behemoth Pepsi kick off the first season of its astonishing new 10-year, $2.3bn deal – one of the largest sports sponsorship deals in history. The new partnership sees Pepsi expand its NFL from three brands to five, with Tropicana and Quaker Oats added to its team that already includes Pepsi,… Continue reading Pepsi NFL Anthems Continues Sport/Music Blend Trend
Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Madonna’s Super Bowl half time show may have racked up viewing figures that outshone the game itself, but the real music-marketing showcase is the GRAMMY Awards. Perhaps the most interesting activation from this year’s sponsors came from Pepsi. Pepsi, the official beverage partner of the GRAMMYs, is a new partner to the US’s biggest… Continue reading Pepsi & Pandora Link On Personal Digital Radio GRAMMY Content
Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
Using the tagline ‘Where your heartbeats meet your music’, Sony Music Entertainment has teamed up with the Indonesian Heart Foundation for a healthy heart campaign. Targeting the country’s youth, the Music Of Your Heart initiative comes in the form of a branded entertainment style event coupled with a PR campaign, TV, radio and… Continue reading Sony’s Heartbeat Mix: Youth-Focused Heart Health Work
