As part of its All England Club tennis sponsorship, Jacob’s Creek ran an interactive competition in July at London Heathrow’s Terminal 5 offering travellers the chance to win a pair of tickets to the 2011 Wimbledon Finals. The promotion was designed to highlight Jacob’s Creek’s headline sponsorship with Wimbledon 2011 and used its campaign… Continue reading Jacob’s Creek’s ‘True Character’ T5 Tennis Game
Tag: Game
Hero Honda’s Kricket Ka Karizma World Cup Game
Hero Honda’s aim was to use its ICC Cricket World Cup 2011 sponsorship to raise awareness and generate buzz around its flagship Karizma ZMR bike model. While there were several elements to its official sponsorship activation – including in-game TV spots and displaying its Karizma ZMR bike model on a boundary podium in… Continue reading Hero Honda’s Kricket Ka Karizma World Cup Game
Carlsberg’s Digital Streak @ HK 7s
Carlsberg, as official beer sponsor of March’s Hong Kong Sevens, has created an interactive online game based around the iconic rugby activity of streaking – Carlsberg Rugby Fever. The online entertainment platform, developed by Euro RSCG Hong Kong, targets the core young adult male demographic and aims to generate tournament word-of-mouth buzz amongst that… Continue reading Carlsberg’s Digital Streak @ HK 7s
Hugo Boss Competition To Dress McLaren’s Drivers
March 2011 saw Vodafone McLaren Mercedes and Hugo Boss mark their 30-year sponsorship partnership with an online competition, Dress Me For The Finale, where the prize is designing Formula 1 race overalls for Lewis Hamilton and Jenson Button. It’s been three decades since the fashion brand’s logo first appeared on the F1 team’s… Continue reading Hugo Boss Competition To Dress McLaren’s Drivers
