In stark contrast to its major US competitors such as Budweiser and Coors, Miller tends to steer clear of heavyweight sports sponsorship (both events and stars) and focus on the everyday Average Joe. Its latest ‘Official Beer Of You’ positioning certainly helps its carve out a strong, independent position with its programme of… Continue reading Miller Sponsors ‘You’: CSR Scheme Focuses Brand On Everyman
Tag: Beer
Indio Beer Offers Cheap Vive Latino Festival Tickets
Mexican beer brand Indio continues to sponsor the Vive Latino festival in 2011 with TV work, online advertising, social media initiatives and a competition. Using a TV spot, and YouTube film and engaging with the brand’s 13,000 Twitter followers to drive consumers to the Indio website and 250,000-strong Facebook page where they can… Continue reading Indio Beer Offers Cheap Vive Latino Festival Tickets
EA Sports & Coors Light Launch Madden NFL 11 In-Bar
EA Sports has been focused on partnering with other NFL sponsors in its promotional launch of Madden NFL 11. In addition to its collaboration with Doritos on the online 3d version of the game, it has also teamed up with Coors Light for an in-bar launch initiative. The NFL official beer, at least for… Continue reading EA Sports & Coors Light Launch Madden NFL 11 In-Bar
Kingfisher’s Octoberfest Pushed Via Twitter & Social
  The Great Indian Octoberfest, a music festival sponsored by beer brand Kingfisher Premium, kicks off in Bangalore on 22 October forming one of India’s largest festivals. Kingfisher backs the musical carnival under its umbrella communications banner – ‘Enjoy the good times’ and Kingfisher Premium promotional work promises ‘three continuous days of electrifying musicals… Continue reading Kingfisher’s Octoberfest Pushed Via Twitter & Social
Presidente Runs Festival Sponsorship TV Show
Presidente Beer continues to act as both sponsor and organiser of the three-day Presidente Latin Music Festival. The beer brand has backed the event, which is thee biggest music event in thee Dominican Republic, since 1995. The September 2010 event was marketed by a multimedia campaign developed by Presidente marketers in partnership with Young… Continue reading Presidente Runs Festival Sponsorship TV Show
BudLime Sponsors Web Romance To Target Young Chinese Women
To push its launch in China, BudLime is sponsoring a romance web series called ‘That Loves Comes’ to target young, largely female drinkers. AB InBev’s BudLime, a lime-flavoured light beer, hits the Chinese market in August, the brewer is backing this made for internet web series which will also be rolled out on mobile… Continue reading BudLime Sponsors Web Romance To Target Young Chinese Women
Bavaria’s ‘Orange Dress’ World Cup Stadium Ambush
Back in Germany 2006 Dutch beer brand Bavaria made headlines after employees on an in-stadium ambush mission were forced to strip down to their underwear when officials prevented them from entering the ground wearing their Bavaria-branded orange lederhosen. In South Africa, Bavaria and its lawyers were undaunted by their German experience and again ran… Continue reading Bavaria’s ‘Orange Dress’ World Cup Stadium Ambush
Bud Launches Super Bowl Social Site & Clickable Spots
In recent years brewing giant Anheuser-Busch, via its flagship Budweiser and Bud Light brands, has a long standing track record of rolling out notable Super Bowl campaigns and 2009 was no exception. This year’s work aimed to appeal across the age range using multiple touch points in addition to the core in-game, big… Continue reading Bud Launches Super Bowl Social Site & Clickable Spots
