Xero leveraged its sponsorship of the FIFA 2023 Women’s World Cup and The Football Association’s Lionesses via an integrated ‘Dream Bigger’ UK campaign built around the idea that whether you run a small business or play football everyone has big dreams. Xero has a strong presence in UK football: it is not only… Continue reading Xero Activates FIFA Women’s World Cup & FA/Lionesses Tie-Ups Via ‘Dream Bigger’
Tag: The Space Between
Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign
Mid May saw the partnership between ECB and sportswear brand Castore co-launch the new 2022 Official England Cricket One Day International (ODI) Kit and collection through a player-fronted campaign called ‘Disruption By Design’. The fresh collection, designed by Castore in collaboration with a team England cricket stars – including Joe Root and Jos Buttler… Continue reading Castore Unveil New England Cricket ODI Kit & Collection Via ‘Disruption By Design’ Campaign
WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
Leveraging its stadium naming rights during the 2022 Guinness Six Nations, the Principality Building Society launched a search for an ‘Unofficial Squad’ – a team of 15 Clubhouse Champions who go above and beyond to make their rugby clubhouses feel like home. The activation leverages its Welsh Rugby Union (WRU) partnership and aligns with… Continue reading WRU Partner Principality Building Society Leverages Six Nations With Search For An ‘Unofficial Squad’
The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
In the first week of November, ahead of the start of this season’s Emirates FA Cup, The FA rolled out a campaign celebrating the 150th anniversary of the world’s oldest knockout football competition through a film fronted by two-time winner and Arsenal legend Ian Wright. The very first FA Challenge Cup games were played… Continue reading The FA Teams Up With Ian Wright For Film Celebrating 150 Years Of The Emirates FA Cup
‘Let’s Gooo’ Film Launches QNTMPAY’s ‘Make Your Move’ Activation Of New McLaren Racing F1 Partnership
A new ‘Let’s Gooo’ online video activates new digital bank QNTMPAY’s new partnership with the Formula One team McLaren Racing and highlights some of the benefits of its proposition built around ‘speed’, ‘rewards’, ‘security’ and ‘convenience’ and ‘putting you in the driver’s seat’. QNTMPAYxMCLAREN from The Space Between on Vimeo. The season-opener campaign’s… Continue reading ‘Let’s Gooo’ Film Launches QNTMPAY’s ‘Make Your Move’ Activation Of New McLaren Racing F1 Partnership
