A new ‘Let’s Gooo’ online video activates new digital bank QNTMPAY’s new partnership with the Formula One team McLaren Racing and highlights some of the benefits of its proposition built around ‘speed’, ‘rewards’, ‘security’ and ‘convenience’ and ‘putting you in the driver’s seat’.
QNTMPAYxMCLAREN from The Space Between on Vimeo.
The season-opener campaign’s hero video was supported by a set of social content pieces rolling out around the F1 season’s inaugural race in Bahrain during the last week do March.
QNTMPAY presses the pedal on McLaren racing partnership https://t.co/amQdIL2pvU via @paymentexperthq
— @qntm (@qntmpay) March 30, 2021
"A shoey on a team debut would be pretty much an ideal scenario"
Great interview with HYPEBEAST & DR, looking forward to kicking off the 2021 F1 season start in Bahrain next weekend. https://t.co/IUf9gwqjUD
— @qntm (@qntmpay) March 23, 2021
The campaign, which will run under the platform title ‘Make Your Move’, was developed in harness with sports and entertainment marketing agency The Space Between and the F1 team’s new official digital banking partner will work with agency on strategy, planning, rights-holder management, communication support and marketing activation which will sees the sponsorship at the heart of the Canada-based challenger bank’s mid-2021 official launch.
The campaign will not only set out to inspire ad inform, but also to offer inventivised McLaren related rewards to consumers who join ‘a bank that puts them in the driver’s seat’.
The multi-year McLaren Racing partnership sees the brand adorn the team’s cars’ cockpit surrounds and Lando Norris and Daniel Ricciardo driver race suits through the season and will aim to raise awareness of the brand and its benefits and services through a global campaign.
“It’s the perfect client for The Space Between. An innovative brand looking to challenge the established ways of the banking world, in the same way we are in sports marketing. The campaign we’ve created is all about using the McLaren Racing partnership to target Gen Z, which requires an innovative approach,” commented The Space Between Co-Founder Adam Raincock. “The result is a modern and creative campaign that will set QNTMPAY apart in their market.”
QNTMPAY Founder Adam Pearsall added: “QNTMPAY’s mission is to change the relationship people have with their money and we are thrilled to be working with The Space Between to bring our McLaren Racing partnership to life and shape the future of digital banking and payments. The agency has a proven pedigree in partnership activation, and I look forward to working with Adam and the team as we bring QNTMPAY to market this year.”
Comment:
FinTech is a new and growing category in the sports marketing and sponsorship space and notable activations in the space have ranged from Ally Bank’s NASCAR campaigns and its 2018 Super Bowl ‘Big Save’ initiative, to SoFi’s title sponsorship of the LA Rams new stadium illustrated via its ‘#No1Fan’ campaign.
The agency’s new QNTMPAY deal will sit within The Space Between’s existing client stable which already include the automotive giant Mitsubishi Motors, as well as other client companies with major sports properties within their marketing mix such as Vitality and Principality Building Society.
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