In November, Ireland’s largest independent sports retailer Life Style Sports teamed up with agencies Thinkhouse and Core to launch a new brand positioning and advertising campaign called ‘Fit With Benefits’ awash with gentle innuendo. Building on its existing four-year brand partnership, Thinkhouse worked with the company’s marketing team to roll out ‘Fit With Benefits’:… Continue reading Irish Sports Retailer Life Style Sports Launches ‘Fit With Benefits’ Brand Positioning & Ad Campaign
Tag: Seasonal
Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social
On 9 December Arsenal FC teamed up with adidas Originals – a sub-brand of its official apparel supplier adidas – for a campaign to launch a limited-edition retro collection celebrating the greatest kits from the first period of the club/sportswear brand partnership between 1986 and 1994. Available for purchase from 13 December, the seven-piece… Continue reading Adidas Originals & Arsenal FC Launch Limited Edition Classic 80s/90s Collection On-Pitch & Via Social
Peloton ‘His/Hers’ Holiday Campaign Offers Duelling Gender Gifting Views (& 2 Queen Cover Versions)
Peloton, the socially linked spin bike brand disrupting the fitness industry, launched a ‘his’ and ‘hers’ holiday campaign with twin spots offering alternative gender perspectives on holiday gifting. The two commercials each come with a different cover of Queen’s ‘Crazy Little Thing Called Love’ – one from Meghan Trainor and the other by Brett Eldredge.… Continue reading Peloton ‘His/Hers’ Holiday Campaign Offers Duelling Gender Gifting Views (& 2 Queen Cover Versions)
Foot Locker Teases New Jordan Gatorade AJ1s With Seasonal ‘Snapchat Unboxing Lens’
For the festive season, Foot Locker helped hoops fans feel the seasonal spirit by teasing the launch of the Gatorade AJ1s sneakers through its first ‘Snapchat unboxing lens’. Foot Locker’s innovative Christmas augmented reality approach enabled trainer fans virtually unbox the new Gatorade AJ1s before they went on sale on 26 December. This… Continue reading Foot Locker Teases New Jordan Gatorade AJ1s With Seasonal ‘Snapchat Unboxing Lens’
Autumn Sees Adidas ‘Not Made For Normal’ Start The Sports Apparel Brand Winter Weather Ad Campaign Competition
Mid October sees the annual Winter marketing battle between the biggest sportwear behemoths kick-off as adidas launches its Climaheat cold conditions range campaign ‘Not Made For Normal’. Led by a new spot, developed in harness with adidas Brand Design and Miniac Films, the creative is fronted by a set of athlete ambassadors from the… Continue reading Autumn Sees Adidas ‘Not Made For Normal’ Start The Sports Apparel Brand Winter Weather Ad Campaign Competition
