In March, adidas released a campaign called ‘The Ridiculous Run’ to highlight the findings of brand research documenting the fears women have whilst out running and the lengths they go to in order to feel safe. Adidas sought to highlight how safety is a major issue for women when running and point out the unfair… Continue reading Adidas ‘The Ridiculous Run’ & Study Highlights Female Running Fears & Drives Male Attitudinal Change
Tag: Safety
AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
As host nation Japan prepares for an unprecedented influx of visitors for the upcoming 2019 Rugby World Cup and then the Tokyo 2020 Olympics and Paralympics, AIG launched an integrated campaign leveraging its shirt sponsorship with the New Zealand All Blacks that sets out to educate foreign travellers ‘How Not To Drive In Japan’. … Continue reading AIG Leverages All Blacks Tie Up To Show Foreign Fans/Visitors How Not To Drive In Japan
DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign
February saw DHL Express leverage its Surf Life Saving New Zealand (SLSNZ) sponsorship through a new digital campaign, called ‘Spot The Danger’, based around an interactive puzzle. The interactive digital puzzle, which is based on a Kiwi childhood favourite and can be played online here, aims to encourage Kiwis to spot beach hazards and… Continue reading DHL Express & Surf Life Saving NZ Roll Out ‘Spot The Danger’ Digital Puzzle Campaign
Workwear Brand Dickies Activates Green Bay Packers Partnership With ‘Frozen Tundra’ Brand Film
When Winter bites, when the snow falls heavily and when the frosts becomes a fixture, fans of the Green Packers know it is that time of year again – time for the annual Dig Out at Lambeau Field. A new winter campaign from Packers partner Dickies pays homage to this yearly tradition of community… Continue reading Workwear Brand Dickies Activates Green Bay Packers Partnership With ‘Frozen Tundra’ Brand Film
Sydney Swans Stars Front ‘Mobile Phone Distraction’ Road Safety Initiative From NSW Transport
A new educational initiative in Australia sees Transport For New South Wales team up with the Sydney Swans to urge younger drivers to forgo mobile distractions and keeps their hands off their phones when behind the wheel. The regional transport organisation and the Australian rules football club link up on a campaign highlighting the… Continue reading Sydney Swans Stars Front ‘Mobile Phone Distraction’ Road Safety Initiative From NSW Transport
