On 26 August a new campaign called ‘Get Your TV Together’ features tennis super star Serena Williams in a mash up with iconic action films to bring to life DIRECTV’s ‘best of both worlds’ unique selling point – live and on-demand entertainment. Timed to leverage spiking tennis interest around the 2021 US Open and… Continue reading Serena Williams / Wonder Woman Front Action Packed Mashup Ad For DIRECTV Streaming Service
Tag: Interactive Game
Dunkin’ Donuts’ ‘MLB Beat The Streak’ $5.6m Prize Unclaimed
US fast food giant Dunkin’ Donuts is an official sponsor of both Major League Baseball and of World Series 2013 favourite Boston Red Sox and thus looks set for a slew of Fall Classic activation through October and November. Yet its major 2013 MLB season-long activation platform, an online fan engagement game called ‘Beat The… Continue reading Dunkin’ Donuts’ ‘MLB Beat The Streak’ $5.6m Prize Unclaimed
Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
New March Madness TV spots for Dove Men+Care, running under the tagline ‘Journey To Comfort’, features the personal ‘college ball’ stories of star basketball endorsers Shaquille O’Neal and Steve Nash, as well as Michigan State basketball coach Tom Izzo The creative idea is to give sports fans an intimate look… Continue reading Dove Men+Care’s Hi-Tech NCAA ‘Journey To Comfort’
