To celebrate the return of the UEFA Champions league (UCL) after its pandemic hiatus, KFC teamed up with EA Sports FIFA and Paris-Saint-Germain (PSG) to lay down a challenge to football fan gamers called ‘Le Match Avant Le Match / The Game Before The Game’. The campaign ran from 5 August through the 12… Continue reading KFC Links With EA FIFA, Twitch, UEFA & PSG To Mark UCL Return Via ‘The Match Before The Match’
Tag: Twitch
Twitch TV, Tatum, Ntilikina & The London NBA Game See Nike Launch Self Lacing Adapt BB Shoe
Mid January saw Nike launch a first-of-its-kind self-lacing sports shoe through a campaign that debuted on Twitch and then tied in to marketing activity around the NBA London Games. The revolutionary new Nike ‘Adapt BB’ shoe shape shifts to optimise comfort and includes a built-in, power-lacing system and is also able to adjust its fit… Continue reading Twitch TV, Tatum, Ntilikina & The London NBA Game See Nike Launch Self Lacing Adapt BB Shoe
Samsung White Win ‘League Of Legends’ E-Sport Worlds
Sunday in Seoul saw 40,000 fans fill the city’s soccer stadium (built for the 2002 World Cup) and around 1.5m tuned in on TV to watch Samsung White win the League Of Legends World Championship. The raucous crowd screamed and cheered at huge live screens showing the five players on the victorious team, sat… Continue reading Samsung White Win ‘League Of Legends’ E-Sport Worlds
