While the appearances from Leona Lewis and a couple of Spice Girls may have ensured that the Dreamworks movie ‘Mr Peabody & Sherman’ sponsorship of London’s 2013 Regent Street Christmas Lights grabbed the PR limelight, arguably more innovative and multi-channel festive city light sponsorship campaign can be found in Brighton in the form… Continue reading Grolsch Green Light District Brighton City Light Takeover
Tag: On Premises
Heineken Paints Pubs Green To ‘Celebrate London 2012’
It used to be about painting the town red, but Heineken is busy painting 150 London pubs in its corporate green as it activates the latest phase of its ongoing Celebrate London 2012 Olympic campaign. The Dutch-owned brewer is kitting out selected London pubs with a slew of banners, posters, beer taps and Olympic-branded… Continue reading Heineken Paints Pubs Green To ‘Celebrate London 2012’
Heineken Italy’s UEFA 2012 CL StarPlayer Stunt
Heineken staged a special broadcast of the 2012 UEFA Champions League final match in a pub in Milan with two legends of Italian football – Billy Costacurta and José Altafini – in the pub giving live commentary. But unknown to everyone, the Dutch beer giant’s marketers have hidden cameras everywhere in the pub… Continue reading Heineken Italy’s UEFA 2012 CL StarPlayer Stunt
Kopparberg’s Tongue In Cheek ‘Swengland’ Euro 2012 Pub Packs
Early June saw Kopparberg launch its first football themed campaign in the UK as it attempted to leverage public interest in Euro 2012. The cider brand kicked-off its tactical push ahead of the England vs Sweden Euro 2012 match on 15 June by offering UK pubs and clubs across ‘Swengland’ packs. These contain… Continue reading Kopparberg’s Tongue In Cheek ‘Swengland’ Euro 2012 Pub Packs
