Canadian financial services giant and longtime hockey supporter Scotiabank leveraged spiking excitement around the NHL Playoffs and a trio of team sponsorships by teaming up with agency Rethink to invite fans to customise any piece of clothing with select bank-sponsored team patches via an initiative called ‘Make It Merch’. Objective The broad aim was to… Continue reading Scotiabank ‘Make It Merch’ Leverages NHL Playoffs By Helping Hockey Fans Rep Their Team Their Way
Tag: Scotiabank
‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
A May campaign by Fast and Female, a Canadian charitable organisation empowering girls through sport and physical activity, championed gender pay equality in sport revolved around ‘Ally Hoop: The Equal Pay Mascot’. The campaign, which rolled out around the first ever WNBA pre-season game in Canada, was created by Toronto creative agency Hard Work… Continue reading ‘Ally Hoop’ Equal Pay Mascot Highlights Wage Gap Between NBA Mascots & WNBA Players
Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Scotiabank launched a new ice hockey campaign in January – running under its #HockeyForAll platform – built around a new children’s book called ‘The Hockey Jersey’ which seeks to help close the sport’s diversity gap and help all kids see themselves both on the ice and on the page. A long-time hockey supporter, the financial brand’s campaign… Continue reading Scotiabank’s Inclusive ‘The Hockey Jersey’ Book Inspires Young Players From All Backgrounds
Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
Long-time hockey sponsor and supporter Scotiabank launched a new ‘Hockey For All’ initiative at the start of the 2021/22 season with the aim of ensuring that ‘the game in Canada looks more like Canada’. The initiative, developed with agency Rethink (with Soft Citizen directors Charlotte Fassler and Dani Girdwood – aka Similar but Different),… Continue reading Scotiabank’s Launches ‘Hockey for All’ Calls For Diversity As NHL Season Starts
BMW Digital Art Auction At Contact Photo Festival
BMW Canada blends its cars with art as its activates its sponsorship rights at the annual Scotiabank Contact Photography Festival with an online art auction. The premium auto brand seeks new, young, aspirational consumers through its ties to the Toronto photography festival and its auction showcases a set of unique prints featuring BMW vehicles taken… Continue reading BMW Digital Art Auction At Contact Photo Festival
