Inspiring Sports Marketing
22/09/2023
Salesforce & McLaren Racing Celebrate Partnerships Via ‘Formula 1 Wows Fans With Salesforce’ Campaign Starring Lando Norris
August and September saw Salesforce activate its Formula One (F1) sponsorship with the McLaren F1 Racing through a campaign focusing on the concept of partnerships which featured driver Lando >>
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25/07/2022
Webex Campaign Showcases How It Helps The McLaren F1 Team To Innovate & ‘Accelerate Performance’
Fresh summer season activation from video and web conferencing company Webex driving awareness and excitement around its partnership with the McLaren F1 team offered motor racing fans and viewers >>
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12/04/2022
F1 Sponsor Heineken Links With Rennie & Ricciardo For Unique Racing Helmet To Raise Funds For Aussie Red Cross
To leverage its rights as an official partner of Formula One (F1), Heineken activated around the Australian Grand Prix 2022 in Melbourne through an integrated marketing programme focused around >>
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23/08/2017
McLaren Formula One Team Unveil Ambitious Woking Grand Prix Plan In Social Spoof
With Silverstone’s owners triggering the break clause in its British Grand Prix host contract with Formula One, Woking based F1 team McLaren has unveiled its own ambitious proposal for >>
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27/03/2017
Chandon Activates F1 McLaren Alliance At Australian GP Via Drivers Toy Car’ Unexpected Race’
Adopting a similar approach to its season opening, driver-led 2016 short film, Chandon activates its McLaren Formula One partnership via a video that sees the team’s drivers at the >>
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27/04/2016
Chandon Shows Speed In Activating McLaren F1 Alliance Via Unorthodox Vineyard Driver Race
As the New Formula One (F1) season gets under way, Australian sparkling wine Chandon activates its new McLaren F1 partnership with a videos featuring the team’s two drivers competing >>
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07/01/2015
#SecretSantander’s ‘Push The Jenson Button’ Seasonal Stunt
As part of its Secret Santa festivities, Santander leveraged its McLaren/Mercedes (now McLaren/Honda) partnership and its ambassador relationship with driver Jenson Button to hand out free Christmas cash to >>
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