Amidst the turbo-charged promotions marking the start of the Indian Premier League (IPL) and the early anticipation activation around this Winter’s Anglo-Australian Ashes clash, the English cricket season has begun in its usual sedate style accompanied by some classic campaigns such as Gunn & Moore’s (GM) ‘Made By England’s Best’. The campaign is spearheaded… Continue reading GM Heritage/Craft Film Extends ‘Made By England’s Best’ Campaign For New English Cricket Season
Tag: GM
Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Cadillac continued its recent brand refresh with a major Oscars partnership that was led by three major new commercials debuting during the ABC awards ceremony telecast. The lead spot was released online in the days leading up to the Academy Awards while the other two were revealed for the first time in-show. At… Continue reading Cadillac ‘Dare’ Campaign Uses Oscars Ceremony To Redefine/Relaunch Its Brand
Chevy & Man Utd CSR Push Asks ‘What Do You #PlayFor’
In a new global campaign to celebrate play and inspire the worldwide football community Chevrolet asks the world ‘What Do You #PlayFor’. The new social and digital global campaign to bring football fans closer to the sport than ever is led by a new web film. It also promotes a new initiative… Continue reading Chevy & Man Utd CSR Push Asks ‘What Do You #PlayFor’
Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Chevrolet has marked the announcement of its new Manchester United partnership with a fan-created short film competition in partnership with Mofilm called 2:59@Old Trafford. The idea behind the consumer-created initiative is for supporters to make short, 60-second videos that that capture the excitement and traditions of that last minute before kickoff. The brand… Continue reading Mofilm’s 2.59@OldTrafford Activates Chevy/ManU Deal
Cadillac Backs Automobile Magazine’s iPhone App
General Motors premium brand Cadillac is promoting its CTS-V Coupe vehicle with a launch sponsorship of Automobile magazine’s new iPhone application. When the application is loading, a screen appears that includes a Cadillac sponsorship message. This feature enables app users to click on Caddy ad units to launch a branded microsite with special… Continue reading Cadillac Backs Automobile Magazine’s iPhone App
