Tag: Brand Assets

AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning

The R&A unveiled a new tournament brand strategy for The AIG Women’s Open through a repositioning promotional campaign launched in early April which introduced a fresh festival style, entertainment focused fan experience for the 2023 AIG Women’s Open.   The digital-first marketing burst, which saw the tournament organisers and The R&A rights owners team up… Continue reading AIG Women’s Open ‘Golf. Opened Up’ Campaign Introduces New Festival Style Positioning

2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov

The start of November saw UEFA launch the branding for the final of its flagship club tournament the 2022 Champions League in St Petersburg with assets built around artwork by renowned Russian artist Maksim Zhestkov.   UEFA agency EveryFriday, which has worked with UEFA since 2019, commissioned Zhestkov to create the anchor art for the… Continue reading 2022 UEFA Champions League Final Brand Identity Built On Work By Russian Artist Maksim Zhestkov

Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out

The London-based fitness brand Gymbox launched a 360-degree rebrand over the new year to reflect its belief that working out is as much fun as going out.   The new brand – spanning a fresh look across its assets and a new marketing campaign – aims to bring to life what makes Gymbox different: showcasing… Continue reading Gymbox Rebrands To Reposition Around The Idea That Exercise Is As Much Fun As Going Out