In addition to its exclusive free fan prediction game asset – the ‘FIFA Bracket Challenge’ – Chinese property conglomerate Dalian Wanda focused its World Cup activation on championing China’s future football stars. Wanda, one of several new Chinese FIFA and World Cup partners, ran a primary activation thread called ‘Rising Stars’ which have young… Continue reading FIFA Global Partner Wanda’s World Cup ‘Rising Stars’ Programme Champions China’s Future Footballers
Tag: Property
Players Front Premier League’s (Unsponsored) Primary Stars Campaign Led By ‘Try Try Again’ Spot
‘Primary Star’s sees the Premier League roll out its first solo ad campaign: an integrated initiative led by a TV spot fronted by several of the league’s biggest stars interacting with primary school kids as they read from TH Palmer’s inspirational poem ‘Try, Try, Again’. Primary Stars is the league’s central school community programme:… Continue reading Players Front Premier League’s (Unsponsored) Primary Stars Campaign Led By ‘Try Try Again’ Spot
‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms
The Fédération Française de Rugby (FFR) launched a campaign to try and enlist 66m rugby players – the entire population of France – to mobilise support for the squad at the Rugby World Cup and to promote and expand the sport across the nation. The campaign which has been developed with agency Les Gaulois… Continue reading ‘Rugby is Played By 66m’ > FFR’s RWC-Led Grassroots Game Call To Arms
RFU Links With Vice & Vlogs On #WeCallItRugby To Help A New Generation Find Rugby
A few days after the Rugby World Cup kicked off, the host nation rugby union has launched a new campaign – ‘We Call It Rugby’ – to challenge rugby stereotypes, to connect with the next generation and to encourage young, non-traditional rugby demographics to take up the sport. The objective of this national, digital… Continue reading RFU Links With Vice & Vlogs On #WeCallItRugby To Help A New Generation Find Rugby
